Marketing Specialist - CRM

Upbound Group Inc.; Plano (TX); On-site; USD 65,000 - 95,000; Full time

Job summary

Rent-A-Center is seeking a Marketing Specialist – CRM Platform, Retention to architect retention programs across email, SMS, push, and in-app channels using our CDP. You will segment audiences with SQL, run tests, and personalize content at scale with templating and real‑time data.

You will collaborate with Product, Data Services, Legal and CRM teams to ensure flawless execution, strong deliverability, and compliant campaigns in a fast-paced environment on-site in Plano, TX.

Qualifications

• 3–5+ years hands-on lifecycle/CRM/email experience in a fast-paced environment.
• Proficiency with ESP/CRM platforms and dynamic content/personalization.
• SQL for audience creation, segmentation, and QA of lists.
• Deliverability and compliance knowledge (CAN-SPAM, GDPR/CCPA, TCPA/10DLC).
• Meticulous attention to detail and brand stewardship.
• This position is in-office in Plano, TX.

Responsibilities

• Orchestrate omni-channel journeys and campaigns across email, SMS, push, direct mail, and in-app.
• Utilize SQL-driven segmentation and A/B/multivariate testing to optimize performance.
• Personalize at scale using templating and real-time data; manage automations.
• Ensure campaigns deploy accurately and on time; troubleshoot as needed.
• Safeguard deliverability and compliance with SPF/DKIM/DMARC and CAN-SPAM/GDPR/CCPA.
• Collaborate cross-functionally to translate business asks into data requirements.
• Monitor lifecycle KPIs and develop actionable reporting; support ad hoc holds.
• Continuously improve processes, tooling, and QA for faster launches.

Skills

Lifecycle/CRM experience

Email marketing

Cross-functional collaboration

SQL for marketing

Deliverability & compliance

Omni-channel orchestration

Tools

Zeta Marketing Platform

Salesforce Marketing Cloud

Hubspot

Job description

Marketing Specialist – CRM Platform, Retention, Rent-A-Center

Who We Are

Upbound Group, Inc. (NASDAQ: UPBD) is a technology and data-driven leader in accessible and inclusive financial solutions that address the evolving needs and aspirations of underserved customers. The Company’s customer-facing operating units include industry-leading brands such as Acima, Brigit, and Rent-A-Center that facilitate consumer transactions across a wide range of store-based and digital channels, including over 2,300 company branded retail units across the United States, Mexico, and Puerto Rico.

JOB PURPOSE:

The CRM Platform Marketing Specialist will architect and launch retention programs that move customers to loyal advocates. This role blends CRM platform execution with data fluency to drive measurable lifts in engagement, conversion, and retention across channels.

KEY RESPONSIBILITIES:

• Orchestrate omni‑channel journeys, promotional and transactional campaigns across email, SMS, push, direct mail, and in‑app to deliver timely, personalized and dynamic messages powered by our CDP (Zeta Marketing Platform).

• Be an expert in Rent‑A‑Center first‑party data using SQL‑driven, and rule‑based logic (e.g. within Zeta) to segment and target behaviors and lifecycle stages; run A/B and multivariate tests to continuously optimize performance.

• Personalize at scale using templating/scripting (e.g., AMPscript, Liquid) and real‑time data; set up, QA, and monitor automations and triggered campaigns.

• Ensure campaigns deploy accurately and on time and communicate and troubleshoot with urgency when needed to assist in root cause analysis

• Safeguard deliverability & compliance: manage list hygiene; follow SPF/DKIM/DMARC best practices; ensure CAN‑SPAM, GDPR/CCPA, and SMS compliance.

• Collaborate cross‑functionally with Product pods, Data Services, Personalization, Legal, and CRM teammates to translate business asks into data requirements and flawless execution.

• Gain knowledge on lifecycle KPIs, ensure campaigns are configured to translate into actionable reporting cuts with data analytics, including ad hoc or long‑term holdbacks.

• Continuously improve processes, tooling, and QA to increase speed, quality, and reliability of every launch.

JOB REQUIREMENTS:

• Required:

  • 3–5+ years hands‑on lifecycle/CRM/email experience in a fast‑paced environment, with strong project management and cross‑functional collaboration skills.

  • ESP/CRM proficiency (e.g., Zeta Marketing Platform, Salesforce Marketing Cloud, Hubspot) and dynamic content/personalization (AMPscript/Liquid).

  • SQL for marketing: audience creation, complex segmentation, and QA of lists/counts.

  • Deliverability & compliance know‑how (SPF/DKIM/DMARC; CAN‑SPAM/GDPR/CCPA; TCPA/10DLC for SMS).

  • Meticulous attention to detail and brand stewardship from build to deployment.

  • This position is in‑office (Monday through Friday) in Plano, TX

• Preferred:

  • Experience orchestrating omni‑channel 1:1 programs and dynamic content across multi‑brand portfolios.

  • Working knowledge of AI‑assisted workflows for content, QA, or decisioning (with human‑in‑the‑loop controls).

  • Basic front‑end fluency beyond email (landing pages, tracking/UTMs) and light API/webhook literacy.

SPONSORSHIP

Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time.