Marketing Specialist - CRM Platform, Retention

Upbound Field Support Center Rent A Center Texas LP; United States; On-site; USD 70,000 - 90,000; Full time

Job summary

Upbound Field Support Center Rent A Center Texas LP is looking for a CRM Platform Marketing Specialist to drive customer loyalty through personalized omni-channel campaigns. You'll utilize the CRM platform to manage data-driven marketing initiatives while ensuring compliance and performance optimization.

Ideal candidates will have 3-5 years of CRM experience, strong project management skills, and familiarity with tools like Zeta Marketing Platform and Salesforce Marketing Cloud. This in-office role is based in Plano, TX.

Qualifications

• 3-5+ years hands-on lifecycle/CRM/email experience in a fast-paced environment.
• ESP/CRM proficiency and dynamic content/personalization know-how.
• SQL for audience creation and complex segmentation.

Responsibilities

• Orchestrate omni-channel promotional and transactional campaigns.
• Run A/B and multivariate tests to optimize performance.
• Collaborate with various teams to ensure flawless execution.

Skills

CRM platform execution

Data fluency

SQL

Personalization

Project management

Cross-functional collaboration

Tools

Zeta Marketing Platform

Salesforce Marketing Cloud

Hubspot

Job description

Job Purpose

The CRM Platform Marketing Specialist will architect and launch retention programs that move customers to loyal advocates. This role blends CRM platform execution with data fluency to drive measurable lifts in engagement, conversion, and retention across channels.

Key Responsibilities

• Orchestrate omni‑channel journeys, promotional and transactional campaigns across email, SMS, push, direct mail, and in‑app to deliver timely, personalized and dynamic messages powered by our CDP (Zeta Marketing Platform).
• Be an expert in Rent‑A‑Center first‑party data using SQL‑driven, and rule‑based logic (e.g. within Zeta) to segment and target behaviors and lifecycle stages; run A/B and multivariate tests to continuously optimize performance.
• Personalize at scale using templating/scripting (e.g., AMPscript, Liquid) and real‑time data; set up, QA, and monitor automations and triggered campaigns.
• Ensure campaigns deploy accurately and on time and communicate and troubleshoot with urgency when needed to assist in root cause analysis.
• Safeguard deliverability & compliance: manage list hygiene; follow SPF/DKIM/DMARC best practices; ensure CAN‑SPAM, GDPR/CCPA, and SMS compliance.
• Collaborate cross‑functionally with Product pods, Data Services, Personalization, Legal, and CRM teammates to translate business asks into data requirements and flawless execution.
• Gain knowledge on lifecycle KPIs, ensure campaigns are configured to translate into actionable reporting cuts with data analytics, including ad hoc or long‑term holdbacks.
• Continuously improve processes, tooling, and QA to increase speed, quality, and reliability of every launch.

Job Requirements

• 3–5+ years hands‑on lifecycle/CRM/email experience in a fast‑paced environment, with strong project management and cross‑functional collaboration skills.
• ESP/CRM proficiency (e.g., Zeta Marketing Platform, Salesforce Marketing Cloud, Hubspot) and dynamic content/personalization (AMPscript/Liquid).
• SQL for marketing: audience creation, complex segmentation, and QA of lists/counts.
• Deliverability & compliance know‑how (SPF/DKIM/DMARC; CAN‑SPAM/GDPR/CCPA; TCPA/10DLC for SMS).
• Meticulous attention to detail and brand stewardship from build to deployment.
• Preferred: Experience orchestrating omni‑channel 1:1 programs and dynamic content across multi‑brand portfolios.
• Preferred: Working knowledge of AI‑assisted workflows for content, QA, or decisioning (with human‑in‑the‑loop controls).
• Preferred: Basic front‑end fluency beyond email (landing pages, tracking/UTMs) and light API/webhook literacy.

Location

This position is in‑office (Monday through Friday) in Plano, TX.

Equal Opportunity Statement

Upbound Group is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.