Omni-Channel Marketing Programs Manager

CPA.com; Northville (MI); On-site; USD 90,000 - 120,000; Full time

Job summary

CPA.com is seeking a Program Marketing Manager to support B2B omni-channel marketing programs for a portfolio of tax products, services and technology partners. You will translate business objectives into actionable plans and collaborate with cross-functional teams to drive awareness, engagement, and demand generation.

The role requires strong project management, data-driven optimization, and experience in marketing automation tools.

Qualifications

• Bachelor's degree from a four-year college or university with 4–6 years related marketing experience.
• Experience in professional services, accounting, or technology preferred.
• Trained in marketing automation systems such as Pardot, HubSpot, etc.

Responsibilities

• Develop omni-channel marketing plans aligned to partner goals and commitments.
• Collaborate with content and campaign teams to create KPI-driven plans for awareness, engagement, demand generation and post-sale enablement.
• Translate insights into effective campaign messaging; support messaging frameworks with partners.
• Analyze campaign performance and optimize to improve engagement, pipeline impact and ROI.
• Build relationships with technology partner marketing teams and manage project timelines.

Skills

Project management

Communication

B2B marketing

Campaign analysis

Data-driven optimization

Content collaboration

SEO/SEM

Education

Bachelor's degree (B.A./B.S.) in a four-year college or university

Tools

Salesforce

Pardot

HubSpot

MS PowerPoint

Job description

CPA.com is seeking a Program Marketing Manager to support B2B omni-channel marketing programs for a portfolio of tax products, services and technology partners. You will translate business objectives into actionable plans and collaborate with cross-functional teams to drive awareness, engagement, and demand generation.

The role requires strong project management, data-driven optimization, and experience in marketing automation tools.