Off-Premise Growth Marketing Manager

Dine Brands Global; Pasadena (CA); On-site; USD 90,000 - 105,000; Full time

Job summary

Dine Brands Global, Inc. in Pasadena, CA, is seeking an Associate Manager of Off-Premise Marketing for IHOP to expand delivery, catering, and digital ordering channels.

You'll manage day-to-day marketing operations, analyze guest-facing initiatives, and collaborate across teams to optimize campaigns, pricing, and promotions. A college degree is required; MBA preferred, with 3-4 years in restaurant/CPG marketing and DTC eCommerce experience.

Qualifications

• College degree required; MBA preferred.
• Experience in project management, product development, or brand marketing in a national chain restaurant or CPG environment.
• Experience running direct-to-consumer eCommerce platforms and programs within a national restaurant chain.
• Strong project management, detail orientation, and analytical mindset.

Responsibilities

• Collaborates with Brand Calendar team to integrate off-premise opportunities within brand pillars and promotions.
• Develops menu, pricing, and promotional initiatives to grow delivery, online orders and profitability.
• Manages cost controls and coordinates with 3rd party partners on promotions and packaging.
• Partners with internal teams to craft campaign briefs and drive cross-functional buy-in.

Skills

Project management

Marketing analytics

Ecommerce platforms

Brand management

Data analysis

Cross-functional collaboration

Education

College degree

MBA preferred

Tools

Microsoft Office

Microsoft Excel

CRM systems

Job description

Dine Brands Global, Inc. in Pasadena, CA, is seeking an Associate Manager of Off-Premise Marketing for IHOP to expand delivery, catering, and digital ordering channels.

You'll manage day-to-day marketing operations, analyze guest-facing initiatives, and collaborate across teams to optimize campaigns, pricing, and promotions. A college degree is required; MBA preferred, with 3-4 years in restaurant/CPG marketing and DTC eCommerce experience.