Off-Premise Marketing Lead

International House of Pancakes,LLC; Pasadena (CA); On-site; USD 90,000 - 105,000; Full time

Job summary

Based in Pasadena, California, Dine Brands Global, Inc. (NYSE: DIN) seeks an Associate Manager of Off‑Premise Marketing to drive day-to-day operations for IHOP’s off‑premise channels, including online ordering, catering, and 3rd party delivery.

You will analyze guest-facing initiatives, develop campaigns, and partner with cross-functional teams to scale delivery and digital promotions. The role emphasizes data-driven decision making, learning new platforms, and rolling out innovative marketing

Qualifications

• College degree required.
• MBA preferred 3-4 years of experience in project management, product development, business analytics, or brand management/marketing campaign execution in a national chain restaurant or consumer products goods (CPG) environment preferred.
• Experience running direct-to-consumer eCommerce platforms and programs within a national restaurant chain strongly preferred.
• Strong project management and attention to detail required.
• Ability to manage multiple projects.
• Highly detail-driven, solution-oriented, and analytical mindset.
• Demonstrated ability to establish strong working relationships with internal/external partners.
• Passion for food and consumer insights.
• Ability to prioritize, problem-solve and respond quickly to changes in direction.
• Excellent written and verbal communication skills, strong presentation skills.
• Proficient in Microsoft Office
• Franchise-based business experience is a plus.

Responsibilities

• Off-Premise Marketing Strategy & Campaign Execution: Collaborates with Brand Calendar team to incorporate off-premise opportunities within brand pillars, communications and product development. Develops impactful menu, pricing, and promotional initiatives to build delivery and online orders, sales, and profitability.
• Systemwide Off-Premise Updates & Enhancements: Organizes and drives day-to-day progress of programs with regard to calendar, budget, and scope.
• Cross-Functional Partnership: Build support and rapport through effective communication across the organization Partner with culinary and operations teams for go-to-market strategies for off-premise offerings, menu development, and packaging.
• Business Acumen: Update project performance to manager, cross-functional team, and partners/agencies on an ongoing basis.

Skills

Innovative thinker

Data analysis

Project management

Multi-project handling

Collaboration

Presentation skills

External partnerships

Communication

Education

College degree required

MBA preferred

Tools

Microsoft Office

Job description

Based in Pasadena, California, Dine Brands Global, Inc. (NYSE: DIN) seeks an Associate Manager of Off‑Premise Marketing to drive day-to-day operations for IHOP’s off‑premise channels, including online ordering, catering, and 3rd party delivery.

You will analyze guest-facing initiatives, develop campaigns, and partner with cross-functional teams to scale delivery and digital promotions. The role emphasizes data-driven decision making, learning new platforms, and rolling out innovative marketing