Off-Premise Marketing Lead – Delivery & E‑Commerce

Dine Brands International; Pasadena, Northern (CA, KY); Hybrid; USD 63,000 - 105,000; Full time

Job summary

Dine Brands Global, Inc. is seeking an Associate Manager, Off-Premise Marketing for IHOP in Pasadena, CA. The role focuses on executing day-to-day off-premise marketing operations, including IHOP N Go online ordering, catering, and digital promotions.

You will analyze guest-facing initiatives and collaborate with cross-functional teams to drive delivery and online orders. Responsibilities include developing campaigns, managing budgets, and optimizing the end-to-end guest experience.

Qualifications

• College degree required; MBA preferred.
• Experience in project management, product development or marketing campaigns in national chains or CPGs is preferred.
• Strong analytical and data-driven decision making preferred.

Responsibilities

• Develop off-premise campaigns for IHOP delivery, catering, and online ordering.
• Collaborate with cross-functional teams to translate strategy into campaigns and materials.
• Manage calendar, budget, and promotion execution across channels including 3rd party partners.
• Monitor performance, provide postmortems, and optimize guest experience for off-premise orders.

Skills

Project management

Data analysis

Brand marketing

eCommerce platforms

Education

College degree

MBA

Tools

Microsoft Office

Job description

Dine Brands Global, Inc. is seeking an Associate Manager, Off-Premise Marketing for IHOP in Pasadena, CA. The role focuses on executing day-to-day off-premise marketing operations, including IHOP N Go online ordering, catering, and digital promotions.

You will analyze guest-facing initiatives and collaborate with cross-functional teams to drive delivery and online orders. Responsibilities include developing campaigns, managing budgets, and optimizing the end-to-end guest experience.