Product Pipeline Marketing Associate Manager

International House of Pancakes,LLC; United States; On-site; USD 95,000 - 105,000; Full time

Job summary

Dine Brands Global, Inc. is seeking an Associate Manager, Product Pipeline Marketing to drive product innovation and market testing for IHOP and other brands.

You will develop new menu concepts, coordinate with insights, culinary, and marketing teams, and ensure rigorous testing before market launches. In this role, you will manage testing plans, analyze results with analytics partners, and present data-driven recommendations to leadership.

Qualifications

• Bachelor’s degree required with 3–4 years of relevant experience, or MBA with 1–2 years of relevant experience.
• Professional experience in product development or brand management in national restaurant or consumer packaged goods (CPG) environments.
• Strong attention to detail and ability to analyze performance data.
• Excellent written and verbal communication and presentation skills.
• Ability to collaborate cross-functionally with insights, culinary, and marketing teams.

Responsibilities

• Identify and brainstorm product and value opportunities based on trends, research, sales, and competitive insights.
• Partner with Consumer Insights, Culinary, and Product Marketing to bring new menu concepts to life.
• Lead bi-weekly alignment meetings for updates on pipeline projects.
• Co-design testing plans including taste tests and in-market tests.
• Present test and launch plans to leadership with clear recommendations.

Skills

Product development

Brand management

Data analysis

Microsoft Office

Education

Bachelor's degree

MBA

Job description

Dine Brands Global, Inc. is seeking an Associate Manager, Product Pipeline Marketing to drive product innovation and market testing for IHOP and other brands.

You will develop new menu concepts, coordinate with insights, culinary, and marketing teams, and ensure rigorous testing before market launches. In this role, you will manage testing plans, analyze results with analytics partners, and present data-driven recommendations to leadership.