Nursing Home Marketer/ Liaison

Healthcare Nursing Center; Pennington (NJ); On-site; USD 55,000 - 85,000; Full time

Job summary

Healthcare Nursing Center in Pennington, NJ seeks a Marketing Liaison to connect with skilled nursing facilities, hospitals, and referral sources, promoting the facility’s services and ensuring appropriate resident referrals.

You will coordinate admissions, educate families on policies and charges, and maintain ongoing resident and family satisfaction. Prior Nursing Home Liaison or marketing experience is strongly preferred.

Qualifications

• Experience in nursing home liaison or healthcare marketing preferred.
• Ability to educate and build awareness of services with professionals.
• Strong communication with families, physicians, and hospital staff.

Responsibilities

• Represent, organize, and execute marketing presentations within communities.
• Maintain relations with area physicians, social services, hospital discharge planners, governmental agencies, and other professionals.
• Educate stakeholders about the facility's scope of services.
• Coordinate all resident admissions including transportation and paperwork.
• Assist families and residents in understanding policies and charges for services.
• Follow up with residents and families to ensure satisfaction with our service.

Skills

Relationship building

Public speaking

Healthcare marketing

Admissions coordination

Job description

The Marketer will act as a liaison for skilled nursing facilities and for assigned hospitals and designated referral sources for families. This person will be responsible for building relationships with hospitals, which generate patient referrals and admissions. The Marketer will assess clinical needs of potential / existing residents to assure the facility has the clinical capability to treat the resident.

Duties and Responsibilities:

• Represent, organize, and execute marketing presentations within various communities
• Maintain relations with area physicians, social services departments, hospital discharge planners, governmental agencies, and other professionals
• Communicate with the same to educate and build awareness of the facility's scope of services
• Coordinate all resident admissions including transportation and obtaining proper admissions paperwork
• Assist families and residents in understanding policies and procedures of the facility and charges made for services rendered
• Responsible for following up with residents and families to ensure they are satisfied with our service

Previous Nursing Home Liaison/ Marketing experience strongly preferred.