NPI Merchandising Manager — Launch Analytics & GTM

Whirlpool Corporation; Benton Harbor (MI); On-site; USD 110,000 - 150,000; Full time

Benefits offered by this job

Whirlpool employee discount

Generous benefits package

Sabbatical after five years

Job summary

Whirlpool Corporation is seeking an NPI Merchandising Manager to de-risk and optimize KitchenAid Small Appliances launches. This role focuses on establishing a data-driven framework for pre- and post-launch execution, reporting to the Commercial Strategy & Analytics Senior Manager, and collaborating with Category Merchandising Managers to validate assumptions and execute flawless GTM strategies.

The role requires strong data analysis, governance expertise, and cross-functional leadership to

Qualifications

• Bachelor's degree required.
• 3+ years of data analysis experience.
• MBA preferred.

Responsibilities

• Establish and lead a standardized, repeatable management system to govern and track all pre- and post-launch activities across the NPI (New Product Introduction) lifecycle.
• Map out timeline milestones, line review schedules, and asset requirements—including digital, POS (Point of Sale), and marketing content - across cross-functional partners.
• Identify early-warning variances against launch milestones, proactively developing and executing gap-closure action plans.
• Serve as the primary Merchandising lead for MLR (Merchandising Leadership Review) launch tollgate reviews, enforcing stage-gate governance and cross-functional readiness criteria.
• Embed rigorous commercial modeling into the pre-launch pipeline to validate business case assumptions prior to G2 (Gate 2) investment approval.
• Partner with Category Merchandising Managers and Sales to define launch positioning, pricing, promotional depth, trade spend allocations, and high-margin retailer exclusivity agreements.
• Establish post-launch reporting to monitor sell-through metrics, market share capture, and margin realization against baseline targets.
• Conduct post-launch performance reviews to capture learnings, optimize ongoing promotional cadence, and refine assumptions for future NPI pipelines.

Skills

Data analysis

Stakeholder management

Strategic thinking

Communication

Education

Bachelor's Degree

MBA

Job description

Whirlpool Corporation is seeking an NPI Merchandising Manager to de-risk and optimize KitchenAid Small Appliances launches. This role focuses on establishing a data-driven framework for pre- and post-launch execution, reporting to the Commercial Strategy & Analytics Senior Manager, and collaborating with Category Merchandising Managers to validate assumptions and execute flawless GTM strategies.

The role requires strong data analysis, governance expertise, and cross-functional leadership to