Product Marketing Manager

Whirlpool Corporation; United States; Vor Ort; USD 110.000 - 170.000; Vollzeit

Zusammenfassung

Whirlpool Corporation in Benton Harbor, MI is seeking a Product Marketing Manager to join the Product Strategy & Launch team within the Cleaning organization.

You will lead cross-functional teams across consumer insights, brand marketing, engineering, manufacturing, sales, and finance to define and deliver cleaning products that enhance life at home and to craft compelling stories and GTM plans for Whirlpool, KitchenAid, Maytag, and Amana.

Qualifikationen

• Bachelor’s Degree
• 3+ years of experience in marketing, brand management, product management or engineering

Aufgaben

• Lead cross functional teams that deliver new Cleaning products to market
• Harness consumer insights, shopper research, competitive benchmarks, and brand positioning to make product and product feature decisions that will have compelling value for our customers
• Partner with finance to build and present robust business cases, including pro forma financials, capital requirements, and key performance metrics
• Launch new products with effective marketing plans: connect product design and aesthetics to shopping behaviors (First Moment of Truth), and connect product functional benefits to consumer needs (Second Moment of Truth)

Kenntnisse

Cross-functional leadership

Consumer insights

Brand marketing

Go-to-market strategy

Analytical skills

Ausbildung

Bachelor's Degree

Jobbeschreibung

Requisition ID: 73429

About Whirlpool Corporation

Whirlpool Corporation (NYSE: WHR) is a leading home appliance company, in constant

pursuit of improving life at home.

As the only major U.S.-based manufacturer of kitchen

and laundry appliances, the company is driving meaningful innovation to meet the evolving

needs of consumers through its iconic brand portfolio, including Whirlpool , KitchenAid ,

JennAir, Maytag , Amana, Brastemp , Consul , and InSinkErator .

In 2025, the company reported

approximately $16 billion in annual net sales - close to 90% of which were in the Americas -

41,000 employees, and 35 manufacturing and technology research centers. Additional

information about the company can be found at WhirlpoolCorp.com .

This role in summary

Whirlpool is currently seeking a qualified candidate for the role of a Product Marketing Manager opening to join our Cleaning organization on the Product Strategy & Launch team.

This role will be based in Benton Harbor, MI, onsite.

The Product Marketing Manager will lead a cross functional team composed of consumer insights, brand marketing, engineering, manufacturing, sales, finance, and external stakeholders to define & deliver cleaning products, such as dishwashers, that improve life at home. This person will also translate winning products into compelling stories and go-to-market plans for our portfolio of brands (Whirlpool, KitchenAid, Maytag, and Amana).

Your responsibilities will include

• - Lead cross functional teams that deliver new Cleaning products to market
• - Harness consumer insights, shopper research, competitive benchmarks, and brand positioning to make product and product feature decisions that will have compelling value for our customers
• - Partner with finance to build and present robust business cases, including pro forma financials, capital requirements, and key performance metrics
• - Launch new products with effective marketing plans: connect product design and aesthetics to shopping behaviors (First Moment of Truth), and connect product functional benefits to consumer needs (Second Moment of Truth)

Minimum requirements

• - Bachelor’s Degree
• - 3+ years of experience in marketing, brand management, product management or engineering

Preferred skills and experiences

• - Bachelor’s Degree in Marketing
• - Growth mindset: consumer-centric, insight-led, and naturally curious with a passion for solving complex problems and challenging the status quo
• - Strong leadership and communication skills, with a proven ability to present complex topics both analytically and creatively
• - Excellent critical thinking, sound business judgment, and decisive problem-solving abilities',