Product Marketing Manager - GTM for Cleaning Appliances

Whirlpool Corporation; Benton Harbor (MI); Sur place; USD 90 000 - 140 000; Plein temps

Avantages offerts par ce poste

Generous benefits

Employee discount

Fitness & education reimbursement

Kitchenettes

Two-week Work from Anywhere (as part)

Résumé du poste

Whirlpool Corporation is seeking a Product Marketing Manager to join the Cleaning organization on the Product Strategy & Launch team in Benton Harbor, MI. This on-site role will guide cross-functional teams across consumer insights, brand marketing, engineering, manufacturing, sales, and finance to define and deliver cleaning products for Whirlpool, KitchenAid, Maytag, and Amana.

The position requires 3+ years in marketing or related fields and a Bachelor's degree, with a preference for a

Qualifications

• 3+ years of experience in marketing, brand management, product management or engineering.
• Bachelor’s Degree required.
• Preferred: Bachelor’s Degree in Marketing.

Responsabilités

• Lead cross functional teams that deliver new Cleaning products to market.
• Use consumer insights and brand positioning to inform product decisions and value for customers.
• Partner with finance to build robust business cases with pro forma financials and KPIs.
• Launch new products with marketing plans connecting design to shopping behavior and benefits to customers.

Connaissances

Cross-functional leadership

Brand management

Product management

Marketing

Formation

Bachelor's degree

Bachelor's Degree in Marketing

Description du poste

Whirlpool Corporation is seeking a Product Marketing Manager to join the Cleaning organization on the Product Strategy & Launch team in Benton Harbor, MI. This on-site role will guide cross-functional teams across consumer insights, brand marketing, engineering, manufacturing, sales, and finance to define and deliver cleaning products for Whirlpool, KitchenAid, Maytag, and Amana.

The position requires 3+ years in marketing or related fields and a Bachelor's degree, with a preference for a