Northwest Regional Sales Manager

Ole Mexican Foods; Eagle (ID); On-site; USD 90,000 - 135,000; Full time

Job summary

Ole Mexican Foods, Inc. is seeking a Regional Sales Manager for the Northwest region. The role reports to the Director of Sales and focuses on product knowledge, broker management, and distributor relationships to drive Ole’s growth across tortillas, chips, cheese, crema and chorizo.

The position requires identifying key operators, training brokers, and leveraging CRM tools to expand market share. Extensive overnight travel across 5–7 states is expected, with bilingual (Spanish/English)

Qualifications

• 5+ years of sales experience in food/beverage or consumer packaged goods.
• Strong communication and negotiation skills.

Responsibilities

• Develop growth plans for assigned Northwest region accounts, including brokers and distributors.
• Train and motivate brokers, conduct product training, and manage day-to-day broker activities.

Skills

Bilingual (Spanish/English)

Job description

At Ole, our mission is to produce the finest Authentic Mexican inspired products with an unwavering commitment to quality and freshness. We believe that holding a seat at your dinner table is the ultimate compliment, and we strive to help families create wholesome, fun, and authentic eating experiences. We are seeking a Regional Sales Manager for our Northwest Region . This position reports to the Director of Sales for the respective market area.

Product Knowledge – Become a product specialist of the Ole Mexican Tortillas, Chips, Cheese, Crema and Chorizo to include menu application and merchandising. Broker Management – Manage assigned brokers to meet OLE sales growth targets by motivating, conducting product training, general day-to-day accountability, forms, sampling, operator deviations, Foodshows, ride-withs, distributor relationships, communication and new item sales development.

Distributor Support – Engage and grow distributor sales support of Ole Mexican sales growth through relationship management, key operator calls, sales meetings, district meetings, overall communication and follow up.

Operators Calls – Identify and target key LLO’s within the marketplace to ensure distributor growth through new sales, while also managing existing Ole Mexican LLO relationships and further product placement. Identify menu trends, provide menu consultation and utilize CRM tools.

Competitive Analysis – Identify key competitors. Gather POS, pricing and competitive product knowledge to assist in carving share through strategic price deviation and quality/value propositions. Communicate and convey learning to broker and Ole field sales on an as needed basis.

Personal Growth – Identify with direct manager (early on) areas in which to demonstrate personal growth. Communication - Utilize phone, TEAMS and lap top tools to maximize efficient use of time while meeting or exceeding customer expectations of opportunity follow up. Prepare for weekly meeting with Director of Sales to review market and plan for growth. Bi-Lingual (Spanish/English preferred)

National Accounts / Regional Accounts / GPO’s

Where assigned the lead responsibility for account contact the RSM will be effective in developing a plan for growth through communication, frequent customer interactions, product presentations, etc. Olé RSM will have complete responsibility on assigned accounts but communicate to Director of National Accounts (and their respective manager) updates as appropriate.

Where you are not the lead contact, support the designated Olé team member in local execution and support as requested. (Manage Blacksmith claims, and assist Deduction Manager and Accounts Receivables as needed.

Personal Attributes/Skills:

Person needs to be “detail orientated”, able to manage multiple projects both internally/externally. Proficient in Word, PowerPoint and Excel with ability to utilize formulas, vlookups, pivot tables and other functionality in Excel to analyze and convey data.

Overnight travel is extensive in this 5-7 state area with approx. three nights per week travel generally.