Northwest Regional Sales Manager

Olé Mexican Foods, Inc.; Denver (CO); On-site; USD 90,000 - 130,000; Full time

Job summary

Olé Mexican Foods, Inc. is seeking a Regional Sales Manager for the Northwest Region in the Foodservice Division. The role reports to the Director of Sales and requires strong broker management, distributor relationships, and exceptional communication skills.

Bi‑lingual Spanish/English candidates and extensive overnight travel are preferred. Responsibilities include managing brokers, driving sales growth, supporting distributors, and coordinating with internal teams to maximize market presence.

Qualifications

• Experience in foodservice broker sales or distributor management.
• Strong account management and relationship-building skills.
• Ability to analyze data and present insights.

Responsibilities

• Manage brokers to meet sales growth targets and drive Ole sales growth.
• Engage distributors, conduct product training, and support field sales initiatives.
• Identify key customers and opportunities, and optimize product placement and menu support.
• Lead weekly planning and reporting with the Director of Sales and provide activity/results updates.
• Coordinate with cross-functional teams (AR/AP/Logistics/CS) to meet deadlines.
• Travel regionally (5–7 states) with overnight stays as needed and manage trade spend.

Skills

Broker Mgmt

Distributor relations

Operators calls

Competitive analysis

Personal growth

Communication

Team collaboration

Detail oriented

Travel coordination

Bilingual Spanish/English

Tools

Word

PowerPoint

Excel

Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Food Service Denver, CO, US

7 days ago Requisition ID: 1232

At Ole, our mission is to produce the finest Authentic Mexican inspired products with an unwavering commitment to quality and freshness. We believe that holding a seat at your dinner table is the ultimate compliment, and we strive to help families create wholesome, fun, and authentic eating experiences.

We are seeking a Regional Sales Manager for our Northwest Region. This is for our Foodservice Division.

This candidate should reside in the Northwest Region to include the States of: WA, OR, ID, UT, MT, CO, AK

Job Description

This position reports to the Director of Sales for the respective market area.

Product Knowledge – Become a product specialist of the Ole Mexican Tortillas, Chips, Cheese, Crema and Chorizo to include menu application and merchandising. BAK-EZ products as well.

Broker Management– Manage assigned brokers to meet OLE sales growth targets by motivating, conducting product training, general day-to-day accountability, forms, sampling, operator deviations, Foodshows, ride‑withs, distributor relationships, communication and new item sales development.

Distributor Support– Engage and grow distributor sales support of Ole Mexican sales growth through relationship management, key operator calls, sales meetings, district meetings, overall communication and follow up.

Operators Calls– Identify and target key LLO’s within the marketplace to ensure distributor growth through new sales, while also managing existing Ole Mexican LLO relationships and further product placement. Identify menu trends, provide menu consultation and utilize CRM tools.

Competitive Analysis– Identify key competitors. Gather POS, pricing and competitive product knowledge to assist in carving share through strategic price deviation and quality/value propositions. Communicate and convey learning to broker and Ole field sales on an as needed basis.

Personal Growth– Identify with direct manager (early on) areas in which to demonstrate personal growth. Measure and improve.

Communication- Utilize phone, TEAMS and lap top tools to maximize efficient use of time while meeting or exceeding customer expectations of opportunity follow up. Prepare for weekly meeting with Director of Sales to review market and plan for growth. Provide weekly report of "activities and results" to include weekly planner of upcoming activities and events. Ensure communications are effective, clear and informative. Utilize effective file management within laptop.

Note: The position responsibilities are fluid and ever changing.

National Accounts / Regional Accounts / GPO’s

Where assigned the lead responsibility for account contact the RSM will be effective in developing a plan for growth through communication, frequent customer interactions, product presentations, etc. Olé RSM will have complete responsibility on assigned accounts but communicate to Director of National Accounts (and their respective manager) updates as appropriate.

Where you are not the lead contact, support the designated Olé team member in local execution and support as requested. (I.e. Premier, etc.)

TRADE MANAGEMENT

Be an effective manager of Olé Trade Dollars. Blacksmith deals entered on time and updated (rolled over). Manage Blacksmith claims, and assist Deduction Manager and Accounts Receivables as needed. Be strategic in trade spend by knowing competitive pricing and competitive trade spend levels.

Personal Attributes/Skills:

Person needs to be "detail orientated", able to manage multiple projects both internally/externally. Strong communication skills.

Proficient in Word, PowerPoint and Excel with ability to utilize formulas, vlookups, pivot tables and other functionality in Excel to analyze and convey data.

Analytical Skills a huge need.

Overnight travel is extensive in this 5-7 state area with approx. three nights per week travel generally.

Ability to work with Ole internal cross functional teams or AR/AP/Logistics/CS teams as well as individual project management from a distance. Ability to meet "time sensitive deadlines" for external and internal customers a minimum. Company seeks a "results orientated person". Works well in team environments, while also being a self-starter.

Preference will be given to bi-lingual candidates (Spanish/English) and with those who have previous foodservice experience via distribution, manufacturing or foodservice broker sales.