Regional Marketing Lead- Northeast

Pentair; Boston (MA); À distance; USD 110 000 - 150 000; Plein temps

Résumé du poste

Pentair is seeking a Regional Marketing Lead to drive regional marketing activities across the Northeast. You will partner with regional sales to align plans, develop localized campaigns, and manage events that build pipeline and revenue.

The role emphasizes multi-channel marketing, localization of national campaigns, and strong collaboration with brand, content, digital, and product teams. You will lead regional education and onboarding efforts, implement account-based programs, and optimize

Qualifications

• Bachelor's degree in marketing, business, communications, or related field.
• 5–7 years of marketing experience with emphasis on field/regional marketing and demand generation.
• Willingness to travel up to 40% and reside in Northeastern US.
• Proven ability to develop localized marketing strategies that drive engagement, pipeline, and revenue.
• Experience partnering with sales to support territory-based plans.

Responsabilités

• Partner with regional sales to align marketing with territory goals and growth priorities.
• Develop and execute regional go-to-market and omni-channel plans; translate national campaigns to local programs.
• Monitor market trends, competitive activity and customer feedback to improve performance.
• Lead regional events, trade shows, dealer events, and customer experiences.
• Develop account-targeted events and engagement programs with sales to generate pipeline.
• Manage event planning, logistics and post-event follow-up and measurement.
• Collaborate with Brand, Content, Digital and Product Marketing for regional relevance.
• Deploy regional merchandising, collateral and branch support for activation.
• Execute regional education and training programs, including Pentair University initiatives.
• Create and optimize account-based marketing programs for priority dealers and segments.
• Support loyalty, rebate, dealer incentive, and co-op programs to drive engagement.

Connaissances

Regional marketing

Cross-functional collaboration

Go-to-market planning

Event management

Account-based marketing

Data analysis

Sales alignment

Formation

Bachelor's degree in marketing / business / communications

Outils

Salesforce CRM

Description du poste

Job Description:

At Pentair, you will work alongside passionate problem-solvers who are committed to the future of our planet. We put our mission into practice, helping the world sustainably move, improve, and enjoy water, life's most essential resource. From our residential water filtration to industrial water management to pool products and more, our 9,000 global employees serve customers in more than 150 countries, working to help create a better world for people and the planet through smart, sustainable water solutions.

We have an opportunity for a Regional Marketing Lead to support the Northeast region. You will be responsible for developing and executing regional marketing activities that drive customer engagement, pipeline growth, and revenue across Dealer, Distributor, and Retail channels. Acting as the voice of the region and a marketing partner to sales, this individual will support the development of integrated marketing plans, bringing forward campaigns and investments needed to drive pipeline, dealer engagement, and growth. This role reports to the Senior Marketing Manager - East/West Division.

Travel/Location:

This role requires someone to be located anywhere in the Northeast territory. This position will be remote when not traveling and requires someone to have the ability to travel up to 40%.

You will:

• Partner closely with regional sales leadership to align marketing activities with territory goals, target accounts, and growth priorities.
• Support the development and execution of regional go-to-market and omni-channel marketing plans, translating national campaigns, product launches, and business priorities into localized programs that reflect market dynamics and customer needs.
• Monitor regional market trends, competitive activity, customer feedback, and growth opportunities, providing recommendations to strengthen market engagement and business performance.
• Lead the planning and execution of regional events, including trade shows, dealer events, training, ride-alongs, and customer experiences.
• Develop and deliver account-targeted events and engagement programs in partnership with sales to generate pipeline and accelerate key opportunities.
• Manage event execution from planning through post-event follow-up, including logistics, budgets, communications, and performance measurement.
• Collaborate with Brand, Content, Digital, and Product Marketing teams to adapt messaging, content, and creative assets for regional relevance and effectiveness.
• Deploy and optimize regional merchandising, sales enablement tools, marketing collateral, and branch support initiatives to strengthen distributor, dealer, and local market activation.
• Execute regional education, onboarding, and training programs, including Pentair University initiatives, dealer enablement, product training, and customer development activities.
• Develop and execute account-based marketing programs for priority dealers and customer segments, leveraging personalized engagement tactics and regional insights.
• Support the adoption and effectiveness of loyalty, rebate, dealer incentive, and co-op marketing programs to drive engagement, retention, and share of wallet.
• Plan and execute integrated demand generation programs across events, digital channels, dealer marketing activities, and local partnerships to support pipeline growth.
• Align regional marketing activities with territory plans, sales objectives, and priority customer segments to maximize business impact and resource effectiveness.
• Manage assigned marketing investments and program budgets while providing recommendations to optimize spending and improve performance.
• Track, analyze, and report on marketing performance through Salesforce CRM on all activities including pipeline contribution, campaign ROI, lead quality, and conversion metrics.

Key Qualifications:

• Bachelor's degree in marketing, Business, Communications, or related field required.
• 5-7 years of marketing experience with a strong emphasis on field marketing, regional marketing, demand generation, customer marketing, or channel marketing.
• Ability to travel up to 40%.
• Must reside within the Northeastern United States.
• Demonstrated success contributing to the development and execution of localized marketing strategies that drive customer engagement, pipeline growth, and revenue outcomes.
• Proven experience partnering closely with sales teams to develop territory-based marketing plans and support customer acquisition, retention, and growth.
• Experience leading integrated, multi-channel marketing programs including events, account-based marketing, local demand generation, and customer enablement initiatives.
• Experience working within dealer, distributor, channel marketing, or two-step distribution (B2B2C) business models preferred.
• Strong analytical experience utilizing Voice of Customer insights, market intelligence, sales data, and competitive analysis to inform marketing decisions.
• Strong strategic and tactical planning with the