North America Paid Media Strategy Lead

Orix Digi; Buffalo (NY); On-site; USD 120,000 - 180,000; Full time

Job summary

Orix Digi in New York is seeking a Principal Paid Media Specialist for North America to own campaign build and optimization, turning demand signals into measurable pipeline and revenue impact. You will drive reliable execution with KPI governance, weekly optimization cycles, and clear stakeholder communication, partnering with strategy, delivery, and analytics leads to speed and quality.

This full-time onsite role requires deep hands-on experience with Google Ads and Meta Ads, plus a track

Qualifications

• 10+ years of experience in campaign build and optimization.
• Hands-on capability with Google Ads, Meta Ads, bid strategy testing.
• Strong communication and stakeholder management in cross-functional environments.
• Data-informed decision making with comfort in KPI and performance analysis.
• Demonstrated ownership mindset with the ability to execute against deadlines.

Responsibilities

• Own end-to-end delivery for Paid Media Specialist initiatives, from planning through execution and optimization.
• Translate business goals into KPI trees, sprint priorities, and measurable weekly actions.
• Run structured experiments and document performance learnings for scaling decisions.
• Collaborate with adjacent teams to align creative, technical, and operational dependencies.
• Maintain QA discipline, reporting clarity, and leadership-ready status updates.

Skills

Campaign optimization

Cross-functional collaboration

Data-informed decisions

Stakeholder management

KPI governance

Tools

Google Ads

Meta Ads

Bid strategy testing

Job description

Orix Digi in New York is seeking a Principal Paid Media Specialist for North America to own campaign build and optimization, turning demand signals into measurable pipeline and revenue impact. You will drive reliable execution with KPI governance, weekly optimization cycles, and clear stakeholder communication, partnering with strategy, delivery, and analytics leads to speed and quality.

This full-time onsite role requires deep hands-on experience with Google Ads and Meta Ads, plus a track