Principal Paid Media Specialist - North America

Orix Digi; Buffalo (NY); On-site; USD 120,000 - 180,000; Full time

Job summary

Orix Digi in New York is seeking a Principal Paid Media Specialist for North America to own campaign build and optimization, turning demand signals into measurable pipeline and revenue impact. You will drive reliable execution with KPI governance, weekly optimization cycles, and clear stakeholder communication, partnering with strategy, delivery, and analytics leads to speed and quality.

This full-time onsite role requires deep hands-on experience with Google Ads and Meta Ads, plus a track

Qualifications

• 10+ years of experience in campaign build and optimization.
• Hands-on capability with Google Ads, Meta Ads, bid strategy testing.
• Strong communication and stakeholder management in cross-functional environments.
• Data-informed decision making with comfort in KPI and performance analysis.
• Demonstrated ownership mindset with the ability to execute against deadlines.

Responsibilities

• Own end-to-end delivery for Paid Media Specialist initiatives, from planning through execution and optimization.
• Translate business goals into KPI trees, sprint priorities, and measurable weekly actions.
• Run structured experiments and document performance learnings for scaling decisions.
• Collaborate with adjacent teams to align creative, technical, and operational dependencies.
• Maintain QA discipline, reporting clarity, and leadership-ready status updates.

Skills

Campaign optimization

Cross-functional collaboration

Data-informed decisions

Stakeholder management

KPI governance

Tools

Google Ads

Meta Ads

Bid strategy testing

Job description

Performance & Growth

Principal Paid Media Specialist - North America

Own campaign build and optimization outcomes for North America markets by translating demand signals into measurable pipeline and revenue impact.

Role Overview

Position scope, strategic mission, and operating context.

Role Mission

Drive reliable execution in campaign build and optimization with clear KPI governance, weekly optimization cycles, and high-quality stakeholder communication.

Business Context

• You will work with cross-functional squads supporting campaigns and delivery systems across North America markets.
• This role contributes to our region-country-city operating model and reinforces commercial accountability.
• You will partner with strategy, delivery, and analytics leads to improve execution quality and speed.

Role Snapshot

• Department: Performance & Growth
• Employment Type: Full Time
• Work Model: Onsite
• Primary Location: New York (Onsite)

Core Responsibilities

Expected ownership areas and day-to-day execution scope.

• Own end-to-end delivery for Paid Media Specialist initiatives, from planning through execution and optimization.
• Translate business goals into KPI trees, sprint priorities, and measurable weekly actions.
• Run structured experiments and document performance learnings for scaling decisions.
• Collaborate with adjacent teams to align creative, technical, and operational dependencies.
• Maintain QA discipline, reporting clarity, and leadership-ready status updates.

Requirements And Qualifications

Capabilities required to perform the role at a high level.

Required Experience

• 10+ years of experience in campaign build and optimization.
• Hands-on capability with Google Ads, Meta Ads, bid strategy testing.
• Strong communication and stakeholder management in cross-functional environments.
• Data-informed decision making with comfort in KPI and performance analysis.
• Demonstrated ownership mindset with the ability to execute against deadlines.

Preferred Qualifications

• Experience working across multi-country or multi-region delivery environments.
• Track record improving conversion quality, efficiency, or operational reliability.
• Confidence in SOP documentation and process governance.

Hiring Process

Structured selection focused on capability, execution quality, and team fit.

1. Step 1: Application Review. Capability evidence and role fit are assessed against clear decision criteria.
2. Step 2: Role and Experience Screening. Capability evidence and role fit are assessed against clear decision criteria.
3. Step 3: Practical Assessment. Capability evidence and role fit are assessed against clear decision criteria.
4. Step 4: Leadership Interview. Capability evidence and role fit are assessed against clear decision criteria.
5. Step 5: Offer and Onboarding. Capability evidence and role fit are assessed against clear decision criteria.

Related Roles

• Junior PPC Analyst - Oceania. Own paid search and display analysis outcomes for Oceania markets by translating demand signals into measurable pipeline and revenue impact.
• Junior Social Media Strategist - Europe. Own social distribution and demand generation outcomes for Europe markets by translating demand signals into measurable pipeline and revenue impact.
• Lead Performance Marketing Manager - Asia. Own paid media growth and budget governance outcomes for Asia markets by translating demand signals into measurable pipeline and revenue impact.