Marketing Manager, US & Canada Growth & Leads

CFA Institute; Washington (District of Columbia); On-site; USD 96,000 - 127,000; Full time

Benefits offered by this job

Annual discretionary bonus

401(k) employer contribution (12%)

Medical benefits package

Flexible work options

Job summary

CFA Institute is seeking an experienced Marketing Manager to drive prospect acquisition, brand awareness, and market growth with an immediate focus on the United States and Canada. You will own audience-led, integrated campaigns connecting offerings with the right audiences, collaborating within a global marketing team to support growth across the Americas.

Responsibilities include planning and executing multi-channel campaigns, leveraging insights for performance, and coordinating paid, owned,

Qualifications

• Experience leading market-led integrated campaigns that generate qualified leads.
• Strong track record in prospect acquisition and growth marketing.

Responsibilities

• Develop and execute integrated, multi-channel marketing campaigns to generate qualified leads and drive growth.
• Lead campaign planning and execution across priority markets, especially US and Canada.
• Create targeted, audience-centric campaigns informed by market opportunities and segmentation.
• Manage campaigns from strategy and messaging through channel selection, launch and optimization.
• Coordinate paid, owned and earned channels including digital advertising, email, social media, content, webinars and events.
• Collaborate with product marketing, digital marketing, creative, analytics and regional stakeholders to ensure consistency.
• Monitor performance against KPIs such as leads, pipeline and ROI, and optimize accordingly.
• Use data and insights to identify opportunities and improve future marketing investments.
• Manage timelines, budgets, resources and agency relationships to ensure delivery.

Skills

Integrated marketing campaigns

Lead generation

Audience targeting

Digital marketing

Analytics

Education

Bachelor's degree in Marketing

Job description

CFA Institute is seeking an experienced Marketing Manager to drive prospect acquisition, brand awareness, and market growth with an immediate focus on the United States and Canada. You will own audience-led, integrated campaigns connecting offerings with the right audiences, collaborating within a global marketing team to support growth across the Americas.

Responsibilities include planning and executing multi-channel campaigns, leveraging insights for performance, and coordinating paid, owned,