North America Field Marketing Manager

Software Company (Confidential); United (WV); On-site; USD 90,000 - 130,000; Full time

Job summary

A North America Field Marketing Manager is needed to develop and execute regional programs that drive pipeline growth, market development, and revenue objectives for a global B2B software company.

The role serves as a key marketing partner to the North American Sales organization, translating local market insights into effective marketing initiatives and managing budgets, events, webinars, and partner activities while collaborating with Demand Generation and product teams.

Qualifications

• 3–6 years of B2B marketing experience with ownership of Field Marketing.
• Experience within a B2B software, SaaS, or technology company.
• Strong experience supporting the North American market and understanding U.S. B2B audiences.
• Proven experience partnering closely with Sales and translating pipeline and target-account priorities into marketing programs.
• Experience executing a variety of field marketing tactics beyond events.
• Experience driving marketing in a growth-oriented environment with limited resources and high ownership.
• Experience working with channel or business partners.
• Strong project management, analytical, and communication skills.
• Bachelor's degree in Marketing, Business, Communications, or a related field.

Responsibilities

• Develop and execute regional marketing plans aligned with Sales priorities, target accounts, and pipeline needs.
• Partner with Sales to identify market opportunities and translate commercial needs into actionable marketing programs.
• Execute field marketing initiatives including account-based programs, webinars, partner activities, regional campaigns, executive programs, local content, and industry events.
• Collaborate with Demand Generation teams, providing regional insights, audience priorities, and campaign recommendations.
• Adapt global campaigns and messaging to the North American market.
• Develop and execute channel marketing initiatives.
• Collaborate with Sales, Product, Customer Success, and Marketing teams on regional go-to-market priorities.
• Manage regional marketing budgets and external vendors as needed.
• Track program performance, pipeline contribution, and ROI, and optimize future activities.

Skills

Field marketing

B2B marketing

SaaS

Channel marketing

Campaign management

Sales collaboration

Demand generation

Education

Bachelor's degree in Marketing, Business, Communications

Tools

CRM software

Marketing automation platforms

Job description

A North America Field Marketing Manager is needed to develop and execute regional programs that drive pipeline growth, market development, and revenue objectives for a global B2B software company.

The role serves as a key marketing partner to the North American Sales organization, translating local market insights into effective marketing initiatives and managing budgets, events, webinars, and partner activities while collaborating with Demand Generation and product teams.