North America Growth & Marketing Leader

Farmina; Reidsville (NC); On-site; USD 300,000 - 450,000; Full time

Job summary

Farmina is seeking a Commercial and Marketing Director for North America to lead the region’s go-to-market strategy, align regional plans with global priorities, and drive revenue growth across the United States, Mexico and Canada.

The role requires a highly entrepreneurial, finance-minded leader who can build high-performing Sales and Marketing capabilities, optimize profitability, and partner with Global Functions to execute Farmina’s premium brand strategy in a fast-growing North American

Qualifications

• Significant senior leadership experience leading Sales, Marketing or a major commercial organization across a region.
• Proven experience with P&L ownership and accountability for business performance.
• Strong cross-functional collaboration with Finance, Supply Chain and Operations.
• Experience with the United States market, ideally North America.

Responsibilities

• Define and lead the North America commercial strategy and regional leadership.
• Translate group objectives into regional sales and marketing plans with measurable targets.
• Drive revenue growth and profitability across NA channels and key accounts.
• Build and nurture high-performing Sales and Marketing teams and ensure strong governance.
• Collaborate with Global Marketing, Finance and HR to deliver strategic initiatives.

Skills

Senior leadership

P&L ownership

Cross-functional leadership

US market knowledge

Education

Bachelor’s degree in Business Administration, Economics, Marketing, Finance

MBA

Job description

Farmina is seeking a Commercial and Marketing Director for North America to lead the region’s go-to-market strategy, align regional plans with global priorities, and drive revenue growth across the United States, Mexico and Canada.

The role requires a highly entrepreneurial, finance-minded leader who can build high-performing Sales and Marketing capabilities, optimize profitability, and partner with Global Functions to execute Farmina’s premium brand strategy in a fast-growing North American