North America Event Strategy Lead

Trimble Inc.; Westminster (CO); Hybrid; USD 78,000 - 108,000; Full time

Benefits offered by this job

Medical, Dental, Vision

Life, Disability

Time off plans

Retirement plans

Employee Stock Purchase Plan

Parental Leave

Job summary

Trimble Inc. in Westminster, CO is seeking an Event Marketing Manager to lead North America event strategy across major tradeshows, driving revenue and engaging audiences with immersive experiences.

You will own budgets, manage vendor and sponsor partnerships, mentor a growing team, and establish center-of-excellence practices across the events portfolio.

The role demands 8+ years in B2B event marketing, a Bachelor’s degree, and a proven ability to align events with sales funnels and ROI.

Qualifications

• Bachelor's degree in Marketing, Business, Communications or equivalent practical experience.
• 8+ years of B2B event marketing experience managing large-scale regional and national trade shows.
• Proven track record aligning event strategy with enterprise sales funnels, tracking lead attribution, and optimizing event ROI.

Responsibilities

• Define, own, and execute holistic event strategies for major trade shows and conferences across the North American portfolio.
• Align high-impact event plans with sales and marketing goals to accelerate pipeline growth and maximize ROI.
• Lead complete end-to-end event production, including strategic positioning, budget allocation, vendor negotiations, and on-site execution.
• Collaborate closely with executive leadership, sales, product marketing, and demand generation teams to ensure seamless execution, campaign alignment, and high-conversion follow-up strategies.
• Mentor and empower junior marketing talent in event planning, field operations, and cross-functional stakeholder management.
• Establish standardized frameworks, templates, and best practices across the broader events team.

Skills

Event strategy

Budget management

Vendor negotiations

Mentoring

Cross-functional leadership

ROI tracking

Education

Bachelor's degree in Marketing, Business, Communications

Tools

Salesforce

CRM platforms

Job description

Trimble Inc. in Westminster, CO is seeking an Event Marketing Manager to lead North America event strategy across major tradeshows, driving revenue and engaging audiences with immersive experiences.

You will own budgets, manage vendor and sponsor partnerships, mentor a growing team, and establish center-of-excellence practices across the events portfolio.

The role demands 8+ years in B2B event marketing, a Bachelor’s degree, and a proven ability to align events with sales funnels and ROI.