Event Planning Strategist

Trimble Inc.; Westminster (CO); Hybrid; USD 78,000 - 108,000; Full time

Benefits offered by this job

Medical, Dental, Vision

Life, Disability

Time off plans

Retirement plans

Employee Stock Purchase Plan

Parental Leave

Job summary

Trimble Inc. in Westminster, CO is seeking an Event Marketing Manager to lead North America event strategy across major tradeshows, driving revenue and engaging audiences with immersive experiences.

You will own budgets, manage vendor and sponsor partnerships, mentor a growing team, and establish center-of-excellence practices across the events portfolio.

The role demands 8+ years in B2B event marketing, a Bachelor’s degree, and a proven ability to align events with sales funnels and ROI.

Qualifications

• Bachelor's degree in Marketing, Business, Communications or equivalent practical experience.
• 8+ years of B2B event marketing experience managing large-scale regional and national trade shows.
• Proven track record aligning event strategy with enterprise sales funnels, tracking lead attribution, and optimizing event ROI.

Responsibilities

• Define, own, and execute holistic event strategies for major trade shows and conferences across the North American portfolio.
• Align high-impact event plans with sales and marketing goals to accelerate pipeline growth and maximize ROI.
• Lead complete end-to-end event production, including strategic positioning, budget allocation, vendor negotiations, and on-site execution.
• Collaborate closely with executive leadership, sales, product marketing, and demand generation teams to ensure seamless execution, campaign alignment, and high-conversion follow-up strategies.
• Mentor and empower junior marketing talent in event planning, field operations, and cross-functional stakeholder management.
• Establish standardized frameworks, templates, and best practices across the broader events team.

Skills

Event strategy

Budget management

Vendor negotiations

Mentoring

Cross-functional leadership

ROI tracking

Education

Bachelor's degree in Marketing, Business, Communications

Tools

Salesforce

CRM platforms

Job description

Ready to take center stage in driving event strategy and business growth through world-class events? As an Event Planning Strategist at Trimble, you will lead high-visibility event strategies across North America, driving revenue and crafting immersive experiences that connect people, technology, and bold industry visions. You will own our highest-profile event investments, mentor dynamic event marketing talent, and establish center-of-excellence best practices across our broader portfolio. We are seeking an experienced and strategic Event Marketing Manager to join our team and shape the future of our event marketing initiatives.

What Makes This Role Great

In this role, you will own the overarching event strategy and execution for the North America region across our largest national tradeshows and conferences in the AECO portfolio. You will move beyond tactical execution to establish standard-setting event strategy, directly manage event budgets, steer major vendor and sponsor partnerships, and deliver hands‑on, on‑site leadership across key shows. Beyond event delivery, you will serve as a strategic leader, mentoring team members while acting as a trusted subject‑matter expert on event best practices.

Key Exciting Responsibilities

• Define, own, and execute holistic event strategies for major trade shows and conferences across the North American portfolio.
• Align high-impact event plans with sales and marketing goals to accelerate pipeline growth and maximize ROI.
• Lead complete end-to-end event production, including strategic positioning, budget allocation, vendor negotiations, and on‑site execution.
• Collaborate closely with executive leadership, sales, product marketing, and demand generation teams to ensure seamless execution, campaign alignment, and high‑conversion follow‑up strategies.
• Mentor and empower junior marketing talent in event planning, field operations, and cross‑functional stakeholder management.
• Establish standardized frameworks, templates, and best practices across the broader events team.

Essential Skills & Experience

• Bachelor's degree in Marketing, Business, Communications, or equivalent practical experience.
• 8+ years of B2B event marketing experience managing large‑scale regional and national trade shows.
• Proven track record aligning event strategy with enterprise sales funnels, tracking lead attribution, and optimizing event ROI.
• Strong senior‑level budget management, vendor negotiation, and contract ownership capabilities.
• Demonstrated experience mentoring team members and advising senior stakeholders on event strategy.

Bonus Points For

• Hands‑on experience with enterprise marketing platforms and CRM systems like Salesforce.
• Prior B2B technology marketing experience within the Architecture, Engineering, or Construction sectors.

Logistics

Location: Westminster, CO (hybrid: 4 days in‑office per week).

Travel requirement: 30% travel required.

Event Marketing Manager, B2B Marketing, Event Strategy, Tradeshow Management, Field Marketing, Pipeline Generation, ROI Tracking, Vendor Management, Corporate Events, AECO Industry, Event Production, Cross‑Functional Leadership

Compensation

Trimble provides the following compensation range and general description of other compensation and benefits that it in good faith believes it might pay and/or offer for this position. This compensation range is based on a full time schedule. Trimble reserves the right to ultimately pay more or less than the posted range and offer additional benefits and other compensation, depending on circumstances not related to an applicant’s sex or other status protected by local, state, or federal law.

Hiring Range

$78,400.00–$107,900.00

Pay Rate Type

Salary

Bonus Eligible?

Yes

Commission Eligible?

No

Benefits

Trimble offers comprehensive core benefits that include Medical, Dental, Vision, Life, Disability, Time off plans and retirement plans. Most of our businesses also offer tax savings plans for health, dependent care and commuter expenses as well as Paid Parental Leave and Employee Stock Purchase Plan. If this position is identified above as commission-or bonus-eligible, the terms of the commission plan or discretionary bonus plan for which you are eligible will be provided following the employee start date.

At Trimble, we are committed to fostering a diverse, inclusive, and equitable workplace where everyone can thrive. Guided by our core values—Belong, Innovate, and Grow—we embrace and celebrate differences, knowing they make us stronger and more innovative. We are proud to be an equal opportunity employer, welcoming individuals of all backgrounds and advancing opportunities while embracing race, color, gender identity, sexual orientation, religion, disability, veteran status, or any other protected and diverse characteristic. We are committed to offering our candidates and employees with disabilities or sincerely held religious beliefs the ability to seek reasonable accommodations in accordance with applicable law and/or where it would not constitute undue hardship for Trimble. For more, please see Trimble's Code of Business Conduct and Ethics at https://investor.trimble.com, under Governance->Governance Documents.

Our mission to transform the way the world works starts with transforming how we work together. By actively listening, asking questions, and taking intentional actions, we cultivate a culture that provides equitable opportunities for everyone to contribute and grow.

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