North America BD Lead

TCL; Irvine (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

TCL in Irvine, CA seeks a Market Development & Business Expansion leader responsible for owning the North America P&L and driving B2B growth across mobile broadband, routers, and wearables.

You will build a robust NA pipeline with MVNOs, distributors, agents, and offline channels, shaping win-ready proposals, pricing, and partnerships.

Qualifications

• 5+ years in overseas BD/sales within networking routers or smart wearables, with deep roots in the North American market.
• Proven network of North American B2B clients, cross-border agents, wearable industry channels, or government/enterprise accounts is highly preferred.
• Solid understanding of North American telecom and wearables market dynamics, regulations, and partnership models.

Responsibilities

• Own the full P&L for North America: deliver regional sales targets by driving B2B promotion, channel development, and customer acquisition across Mobile Broadband, Fixed Network Routers, and Smart Wearables.
• Establish a systematic account-care rhythm; conduct regular business reviews with existing clients to monitor sell-through, inventory health, and market feedback.
• Design differentiated go-to-market strategies, regional sales plans, and channel layouts adapted to the North American landscape.

Skills

B2B sales

Channel development

Customer acquisition

P&L management

Education

Bachelor's degree or above

Job description

I. Market Development & Business Expansion

• Own the full P&L for North America: deliver regional sales targets by driving B2B promotion, channel development, and customer acquisition across Mobile Broadband, Fixed Network Routers, and Smart Wearables.
• Build a robust pipeline of core B2B accounts, including MVNOs, distributors, agents, offline retail chains, and vertical industry integrators (government/enterprise, security, logistics, healthcare). Develop and execute tailored solutions for commercial, retail, and customized procurement needs.
• Design differentiated go-to-market strategies, regional sales plans, and channel layouts adapted to the North American landscape. Master product specifications and use-case fit to craft bespoke product proposals, pricing strategies, and partnership frameworks.

II. Account Management & Relationship Excellence

• Establish a systematic account-care rhythm: conduct regular business reviews with existing clients to monitor sell-through, inventory health, and market feedback. Proactively resolve merchandising, sales, and after-sales coordination issues to ensure partnership stability.
• Manage customer complaints, disputes, and escalations end-to-end. Collaborate with售后 (after-sales) and supply-chain teams to protect brand reputation and market credibility in North America.

Requirements

• Education: Bachelor's degree or above. Majors in Telecommunications, Electronic Engineering, Marketing, International Trade, Business English, or related fields preferred.
• Experience: 5+ years in overseas BD/sales within the networking router or smart wearables industry, with deep roots in the North American market. Proven network of North American B2B clients, cross-border agents, wearable industry channels, or government/enterprise accounts is highly preferred. Solid understanding of North American telecom and wearables market dynamics, regulations, and partnership models.