New Truck Sales

Kriete Group; Madison (WI); On-site; USD 65,000 - 95,000; Full time

Benefits offered by this job

Competitive Pay

401(k) Match

Paid Time Off

Paid Holidays

Referral Program

Tuition Reimbursement

Performance Incentives

Safety Equipment Reimbursement

Job Training

Life Insurance

Additional Insurance

Job summary

Kriete Truck Centers in Madison, WI, is seeking a New Truck Sales Representative. You will sell new commercial trucks to retail, vocational, and fleet customers, and build lasting relationships while meeting sales targets.

The role emphasizes consultative selling, understanding customer needs, and coordinating financing or leasing options. A valid driver’s license and 2–5 years of related sales experience are required.

Qualifications

• 2–5 years in truck, equipment, automotive, or B2B sales.
• Valid driver’s license required.
• Experience selling commercial or heavy-duty trucks.
• Knowledge of vocational applications and upfitting processes.
• Familiar with financing, leasing, and fleet purchasing.
• Experience using CRM systems.

Responsibilities

• Sell new trucks to commercial, vocational, and fleet customers.
• Develop and maintain relationships with new and existing customers.
• Identify customer needs and recommend truck models and configurations.
• Conduct visits, product presentations, and demonstrations.
• Prepare quotes and coordinate financing or leasing options.
• Manage the full sales cycle from lead to delivery.
• Coordinate with service, parts, finance, and upfitting teams.
• Track sales activity, pipeline, and forecasts via CRM.
• Stay current on product offerings, pricing, and industry trends.
• Ensure high customer satisfaction and repeat business.

Skills

Strong communication

Relationship-building

Consultative selling

CRM familiarity

Time and territory management

Negotiation

Problem-solving

Education

High school diploma or equivalent

College degree preferred

Tools

CRM systems

Job description

MAD
3722 Commercial Ave
Madison, WI 53714, USA

MAD
3722 Commercial Ave
Madison, WI 53714, USA

Founded in 1951, Kriete Truck Centers is a third-generation, family-owned truck dealership group that is seeking an enthusiastic and customer-oriented individual to join our growing team as a New Truck Sales Representative. Guided by our "KORE" values of Kriete Community, Ownership, Respect, and Excellence, our company's vision is to set the industry standard in every aspect of our business.

If your career goals include making valuable contributions in an exciting and growing company, making a positive difference in others’ daily lives, and collaborating with top professionals in the industry then consider joining our team!

• Competitive Pay
• 401(k) w/ Employer Match
• Paid Time Off
• 10 Paid Holidays
• Referral Program
• Tuition Reimbursement
• Performance Incentives
• Safety Boot and Prescription Safety Glasses Reimbursement Programs
• Paid Job Training
• Employer-Paid Basic Life & STD Insurance
• Optional LTD and Additional Supplemental Insurance Available

Position Summary:

The New Truck Sales Representative is responsible for selling new commercial trucks to retail, vocational, and fleet customers. This role focuses on consultative selling, customer relationship development, and delivering vehicle solutions that meet customer operational needs while achieving sales and revenue targets.

Key Responsibilities:

• Sell new trucks to commercial, vocational, and fleet customers
• Develop and maintain relationships with new and existing customers
• Identify customer needs and recommend appropriate truck models, specifications, and configurations
• Conduct customer visits, product presentations, and demonstrations
• Prepare quotes, proposals, and coordinate financing or leasing options
• Manage the full sales cycle from lead generation through delivery
• Coordinate with service, parts, finance, and body/upfitting partners
• Track sales activity, pipeline, and forecasts using CRM tools
• Stay current on product offerings, pricing programs, and industry trends
• Ensure a high level of customer satisfaction and repeat business

Qualifications & Skills:

• Strong communication, negotiation, and relationship-building skills
• Ability to manage multiple accounts and sales opportunities
• Valid driver’s license
• Experience selling commercial or heavy-duty trucks
• Knowledge of vocational applications and upfitting processes
• Familiarity with financing, leasing, and fleet purchasing
• Experience with CRM systems
• Consultative selling
• Customer relationship management
• Time and territory management
• Problem-solving and follow-through
• Goal-oriented mindset

Education & Experience:

• High school diploma or equivalent (college degree preferred)
• 2–5 years of experience in truck, equipment, automotive, or B2B sales

At Kriete Truck Centers, our commitment to customer satisfaction coupled with a strong workplace culture focused on excellence are the pillars of our success. Join a team where your contributions make a difference, and together, we will continue to raise the bar for excellence in our industry!

Kriete Truck Centers affords equal employment opportunity to all qualified employees and applicants for employment and will prohibit discrimination because of race, color, sex, religion, nation of origin, age, handicap, or veteran status.

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Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.