New Home Sales Consultant

Casa Fresca | A WestBay Company; Davenport (FL); On-site; USD 60,000 - 90,000; Full time

Job summary

Casa Fresca Homes in Florida is seeking a highly motivated New Home Sales Consultant to represent our award-winning communities and deliver an exceptional home-buying experience. You will generate sales, guide buyers through the purchasing process, and work to meet monthly, quarterly, and annual targets.

On-site role in model homes, you will conduct tours, qualify needs and financing, coordinate with lenders, construction teams, and closing agents, and maintain CRM communications to build

Qualifications

• High School Diploma or GED required; Bachelor’s degree preferred.
• Minimum 2 years of sales experience; new home sales or real estate sales preferred.
• Active Florida Real Estate License required.

Responsibilities

• Welcome and engage prospective homebuyers in model homes and sales centers.
• Conduct professional community and home tours, highlighting features, floor plans, upgrades, and community amenities.
• Build and maintain relationships with prospective buyers through regular follow‑up activities.
• Qualify customer needs, preferences, and financial capabilities.
• Guide buyers through all phases of the home-buying process from initial inquiry through closing.
• Convert leads into sales while meeting monthly, quarterly, and annual targets.

Skills

Sales experience

CRM proficiency

Negotiation

Communication

Education

High School Diploma or GED

Bachelor’s degree preferred

Tools

Salesforce

Microsoft Office

Job description

Casa Fresca Homes offers a new kind of home building experience with a focus to deliver an exceptional homebuilding experience at an outstanding value. Recognized both nationally and regionally for our award-winning new home designs, we offer new single-family homes for sale throughout the finest new communities. Founded in 2009, we have evolved into the largest, privately owned new homebuilder in the Tampa Bay and Central Florida markets.
Casa Fresca Homes is seeking a highly motivated and customer-focused New Home Sales Consultant to represent our award-winning communities and deliver an exceptional home-buying experience. The New Home Sales Consultant is responsible for generating sales, guiding prospective buyers through the purchasing process, and achieving established sales goals while maintaining the highest level of customer satisfaction and professionalism.
Responsibilities

• Welcome and engage prospective homebuyers in model homes and sales centers.
• Conduct professional community and home tours, highlighting features, floor plans, upgrades, and community amenities.
• Build and maintain relationships with prospective buyers through regular follow‑up activities.
• Qualify customer needs, preferences, and financial capabilities.
• Guide buyers through all phases of the home-buying process from initial inquiry through closing.
• Convert leads into sales while consistently meeting or exceeding monthly, quarterly, and annual sales targets.
• Maintain a thorough understanding of available inventory homes, floor plans, pricing, promotions, and community developments.
• Actively cultivate referrals from Realtors, past customers, and business partners.
• Utilize CRM systems to manage customer interactions, sales activities, and follow‑up communications.
• Participate in community events, grand openings, and marketing initiatives.
• Generate traffic through networking, outreach, and relationship‑building efforts.
• Prepare and execute purchase agreements and related sales documentation accurately and in compliance with company policies.
• Coordinate with lenders, construction teams, closing agents, and other stakeholders to ensure a smooth customer experience.
• Communicate construction progress and key milestones to homebuyers.
• Resolve customer concerns professionally and promptly.
• Maintain current knowledge of local real estate markets, competitive builders, industry trends, and financing options.
• Analyze community performance and sales activity to identify opportunities for growth.
• Present competitive advantages of Casa Fresca Homes products and services.
• Deliver a best‑in‑class home‑buying experience aligned with Casa Fresca Homes customer service standards.
• Foster trust and long‑term relationships with customers.
• Ensure customer satisfaction throughout the sales and construction process.
• Represent the Casa Fresca Homes brand with professionalism, integrity, and enthusiasm.
  

Requirements

• High School Diploma or GED required; Bachelor’s degree preferred.
• Minimum 2 years of sales experience required; new home sales or real estate sales experience preferred.
• Active Florida Real Estate License.
• Experience in residential construction, homebuilding, mortgage, or related industries is a plus.
• Proven ability to meet and exceed sales goals.
• Strong consultative sales and negotiation skills.
• Excellent verbal, written, and interpersonal communication skills.
• Strong organizational and time‑management abilities.
• Ability to work independently and manage multiple priorities.
• Proficiency in Salesforce CRM systems, Microsoft Office Suite, and sales technology platforms.
• Ability to build rapport and establish trust with diverse customers.
• Strong attention to detail and follow‑through.
  

Additional Requirements

• This is an on‑site position working in a model home and will require relocation if you are not currently located in the area.
• This is an exempt role, which may require working more than eight hours per day.
• Being authorized to work in the U.S. without employer sponsorship is a precondition of employment.
  

Casa Fresca Homes – Cool House, LLC., is an Equal Opportunity Employer. The company provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
Other duties may be assigned as necessary, and reasonable accommodations will be made to enable individuals with disabilities to perform essential functions. This policy applies to all aspects of employment, including but not limited to recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.