New Gym Openings Manager - Remote, High-Impact Leader

Crunch Fitness Corporate; Dallas (TX); Remote; USD 110,000 - 150,000; Full time

Benefits offered by this job

Competitive compensation package

Generous Flexible paid time off

Medical, dental, and vision coverage

Health Savings Account (HSA) and FSA

401(k) with company matching

Life insurance and disability coverage

Employee Assistance Program (EAP)

Education assistance program

Complimentary Crunch membership

Milestone anniversary recognition

Career growth opportunities

Job summary

Crunch Fitness Corporate is seeking a New Gym Openings Manager to lead franchise and corporate teams through every phase of the new club opening process, ensuring on-time launch and long-term success.

The ideal candidate brings energy, fitness industry experience, and a proven ability to manage complex openings, travel up to 70%, and deliver exceptional member experiences from day one.

Qualifications

• 5+ years of experience in fitness operations, sales, marketing, or multi-unit leadership.
• 5+ years of experience within the fitness industry.
• Proven success leading teams and driving operational performance.
• Experience supporting new business launches, club openings, events, or promotional campaigns.
• Strong leadership, communication, presentation, and relationship-building skills.
• Exceptional organizational and project management abilities with attention to detail.
• Ability to influence and collaborate effectively across multiple stakeholders and teams.
• A high-energy, positive, and enthusiastic leadership style.
• Passion for fitness, people development, and creating exceptional member experiences.
• Excitement for building new clubs, developing teams, and bringing the Crunch brand to new communities.
• Willingness to travel up to 70% as business needs require.
• Bachelor's degree preferred.

Responsibilities

• Partner with franchise and corporate teams to achieve presale membership and revenue goals.
• Align stakeholders on sales strategies, key milestones, responsibilities, and performance expectations throughout the opening process.
• Support local marketing efforts, including social media campaigns, community outreach, B2B networking, and grassroots marketing initiatives.
• Assist with the planning and execution of presale events, grand opening activities, and promotional campaigns.
• Collaborate with Fitness and Operations leadership to maximize personal training and group fitness presale opportunities.
• Monitor key performance indicators and provide coaching, accountability, and performance guidance to ensure business objectives are met.
• Coordinate all operational aspects of the club opening process from presale through launch and ramp-up.
• Manage opening timelines, readiness checklists, vendor coordination, and cross-functional communication.
• Deliver training programs for club leadership and team members on operational systems, sales processes, and member experience standards.
• Partner with Group Fitness and Personal Training leadership to ensure all services and programming are launch-ready.
• Provide hands‑on operational support before, during, and after each opening to ensure a successful transition into ongoing operations.
• Ensure all clubs are prepared to deliver a consistent Crunch experience from day one.

Skills

Leadership & people mgmt

Project management

Operational excellence

Sales & marketing leadership

Communication

Relationship-building

Education

Bachelor's degree

Job description

Crunch Fitness Corporate is seeking a New Gym Openings Manager to lead franchise and corporate teams through every phase of the new club opening process, ensuring on-time launch and long-term success.

The ideal candidate brings energy, fitness industry experience, and a proven ability to manage complex openings, travel up to 70%, and deliver exceptional member experiences from day one.