New Gym Openings Manager - Lead Launches & Growth

Crunch Fitness - Fitness Growth Capital

Palm Coast (FL)

On-site

USD 70,000 - 110,000

Full time

14 days+
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Benefits offered by this job

Bonus based on performance
Competitive salary
Employee discounts
Free uniforms
Health insurance
Opportunity for advancement
Paid time off
Training & development
Wellness resources

Job summary

Crunch Fitness is seeking a New Gym Openings Manager to guide club leaders through every stage of new gym openings. You will drive profitable outcomes before opening and during the first 90 days post-opening, overseeing pre-sales, ramp-up activities, and daily operations.

The role requires 2–3 years in sales/marketing, fitness industry experience, and willingness to travel 60–70% to new locations. Weekend events may be required; strong leadership and events management are essential.

Qualifications

  • Minimum of 2–3 years of sales and/or marketing experience.
  • Minimum of 2–3 years of experience in the fitness industry.
  • Willingness to travel 60–70% to new locations and corporate offices.
  • As needed availability on weekends for special events.
  • Proven experience in managing a team in a fitness-related role.
  • Bachelor's degree in a related field preferred.

Responsibilities

  • Oversee new gym sales and marketing alignment across club teams.
  • Support pre-sale marketing and events to generate awareness and memberships.
  • Lead promotions to drive memberships pre-opening.
  • Coordinate with Directors to launch fitness programs on schedule.
  • Train leadership and staff on essential sales and operations processes.
  • Manage pre-opening checklists and vendor follow-up for readiness.

Skills

Sales experience
Marketing experience
Leadership
Event management
Team management
Travel readiness
Weekend availability
Attention to detail

Education

Bachelor's degree in a related field

Job description

Crunch Fitness is seeking a New Gym Openings Manager to guide club leaders through every stage of new gym openings. You will drive profitable outcomes before opening and during the first 90 days post-opening, overseeing pre-sales, ramp-up activities, and daily operations.

The role requires 2–3 years in sales/marketing, fitness industry experience, and willingness to travel 60–70% to new locations. Weekend events may be required; strong leadership and events management are essential.

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