New Gym Openings Manager (Remote + Travel)

Crunch Fitness; United States; Remote; USD 100,000 - 130,000; Full time

Benefits offered by this job

Competitive compensation package

Medical, dental, and vision coverage

401(k) with company matching

Complimentary Crunch membership

Job summary

Crunch Fitness is seeking a New Gym Openings Manager to lead franchise and corporate teams through every phase of the new club opening process. You will ensure on-time openings, readiness for launch, and long-term success across locations.

The role requires a highly organized, results-driven leader with experience in fitness operations, sales, and team development. Travel up to 70% and a passion for launching new clubs are essential.

Qualifications

• 5+ years of experience in fitness operations, sales, marketing, or multi-unit leadership.
• 5+ years of experience within the fitness industry.
• Proven success leading teams and driving operational performance.

Responsibilities

• Drive presale membership and revenue goals with franchise and corporate teams.
• Coordinate with stakeholders on milestones, responsibilities, and performance expectations.
• Support local marketing efforts, including social media and community outreach.
• Plan and execute presale events, grand openings, and campaigns.
• Provide training and coaching to leadership and staff for strong member experiences.

Skills

Leadership

Communication

Relationship building

Project management

Sales & marketing

Education

Bachelor's degree

Job description

CRUNCH FITNESS – New Gym Openings Manager

Reports To: Director, New Gym Openings

Location: Remote/Flexible with up to 70% travel

Schedule: Occasional Saturdays required

Who We Are

Crunch Fitness is a rapidly expanding fitness brand with more than 600 franchised and corporate-owned gyms across the United States and internationally.

Our unfiltered philosophy of No Judgments drives us to create welcoming gyms and communities for everyone. We make serious fitness fun by combining exercise, entertainment, and innovation.

As one of the fastest-growing brands in the fitness industry, Crunch offers the opportunity to join a high-growth organization where professional development and career advancement are plentiful. Together, we are redefining the fitness experience.

YOUR IMPACT

The New Gym Openings Manager is responsible for leading and supporting franchise and corporate teams through every phase of the new club opening process. This individual serves as a strategic partner and operational expert, ensuring each new location opens on time, is fully prepared for launch, and is positioned for long-term success.

This role requires a highly organized, results-driven leader with experience in fitness operations, sales, and team development. Just as importantly, we're looking for someone who brings passion, excitement, and energy to every opening. The ideal candidate thrives in fast-paced environments, loves building momentum, inspires others through action, and enjoys the excitement of launching new businesses, developing teams, and creating exceptional member experiences from day one.

Main Accountabilities

Drive New Club Sales & Presale Success

• Partner with franchise and corporate teams to achieve presale membership and revenue goals.
• Align stakeholders on sales strategies, key milestones, responsibilities, and performance expectations throughout the opening process.
• Support local marketing efforts, including social media campaigns, community outreach, B2B networking, and grassroots marketing initiatives.
• Assist with the planning and execution of presale events, grand opening activities, and promotional campaigns.
• Collaborate with Fitness and Operations leadership to maximize personal training and group fitness presale opportunities.
• Monitor key performance indicators and provide coaching, accountability, and performance guidance to ensure business objectives are met.

Lead Operational Readiness & New Club Launches

• Coordinate all operational aspects of the club opening process from presale through launch and ramp-up.
• Manage opening timelines, readiness checklists, vendor coordination, and cross-functional communication.
• Deliver training programs for club leadership and team members on operational systems, sales processes, and member experience standards.
• Partner with Group Fitness and Personal Training leadership to ensure all services and programming are launch-ready.
• Provide hands-on operational support before, during, and after each opening to ensure a successful transition into ongoing operations.
• Ensure all clubs are prepared to deliver a consistent Crunch experience from day one.

Champion Leadership & Brand Excellence

• Serve as a trusted advisor, mentor, and resource for franchise leadership teams.
• Promote a culture of accountability, collaboration, inclusivity, and continuous improvement.
• Uphold and reinforce Crunch's values, brand standards, and member-first philosophy.
• Help build high-performing teams capable of delivering exceptional member experiences and strong business results.
• Act as a brand ambassador during club openings, community events, and local market activations.

What Success Looks Like

• Achievement of presale membership, revenue, and marketing goals.
• Successful club launches that are on time, fully staffed, trained, and operationally prepared.
• Strong performance during the first six months of club operations.
• Successful implementation of fitness programming, operational systems, and brand standards.
• Positive member experiences and sustained business growth.

What You’ll Bring

• 5+ years of experience in fitness operations, sales, marketing, or multi-unit leadership.
• 5+ years of experience within the fitness industry.
• Proven success leading teams and driving operational performance.
• Experience supporting new business launches, club openings, events, or promotional campaigns.
• Strong leadership, communication, presentation, and relationship-building skills.
• Exceptional organizational and project management abilities with attention to detail.
• Ability to influence and collaborate effectively across multiple stakeholders and teams.
• A high-energy, positive, and enthusiastic leadership style.
• Passion for fitness, people development, and creating exceptional member experiences.
• Excitement for building new clubs, developing teams, and bringing the Crunch brand to new communities.
• Willingness to travel up to 70% as business needs require.
• Bachelor's degree preferred.

WHY JOIN CRUNCH?

• Competitive compensation package
• Generous Flexible paid time off
• Medical, dental, and vision coverage
• Health Savings Account (HSA) and Flexible Spending Account (FSA) options
• 401(k) with company matching opportunities
• Company-paid life insurance and disability coverage
• Employee Assistance Program (EAP)
• Education assistance program
• Complimentary Crunch membership nationwide
• Milestone anniversary recognition program
• Career growth opportunities with one of the fitness industry's fastest growing brands

Crunch offers competitive salaries and benefits, including medical/dental/vision plans, life and accident insurance, educational expense reimbursement, employee assistance program, flexible work hours (availability varies by office and job function), free gym membership for active employees, and more.

Crunch believes that all persons are entitled to equal employment opportunity and does not discriminate against nor favor any applicant because of race, color, religion, sex, age, veteran status, disability, national origin or ancestry, sexual orientation, gender identity, gender expression, transgender status or any other basis protected by federal, state or local law or ordinance or regulation. Equal employment opportunity will be extended in all aspects of the employer-employee relationship, including, but not limited to, recruitment, hiring, training, promotion, transfer, demotion, compensation, benefits, layoff, and termination. In addition, Crunch will make reasonable accommodations to known physical or mental limitations of an otherwise qualified applicant with a disability, unless the accommodation would impose an undue hardship on the operation of our business.

This is a remote position.

LEAD. INSPIRE. SUCCEED.

Crunch is a No Judgment Gym that believes in making serious exercise fun by fusing fitness and entertainment.

Looking to combine work, fitness and fun? Working at Crunch is more than a job, it’s an opportunity to inspire others to reach their fitness goals. Our ‘No Judgments’ philosophy attracts a diverse and welcoming group of professionals and makes Crunch an amazing company to work for.