New Club Openings Manager

Crunch Fitness CR Fitness Holdings, LLC; Atlanta (GA); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Competitive pay

Benefits package

PTO

Life insurance

Free Crunch membership

Career growth

Leadership development

Job summary

CR Fitness is seeking a New Club Openings Manager to lead pre-launch activities across Atlanta, Charlotte, and Knoxville markets. The role is field-based, driving lead generation, community outreach, and memberships to set up new clubs for success.

You will spend significant time in the community, training new club management teams, tracking leads, and partnering with local organizations. If you are highly motivated, a strong communicator, and travel locally, join CR Fitness to help grow one of

Qualifications

• Leadership in multi-location fitness business experience.
• Proven success in sales, marketing, or community outreach.
• Strong communication and self-motivation.
• Willing to travel locally and work in field daily.

Responsibilities

• Execute lead-generation through community outreach and events.
• Conduct outside sales, canvassing, pop-up events.
• Build relationships with local organizations and schools.
• Follow up on leads via text, email, and phone to convert prospects.
• Track KPIs to meet launch goals for new clubs.
• Train club management teams for operational success.
• Manage leads, appointments, and sales activity daily.
• Represent Crunch brand with enthusiasm and integrity.

Skills

Leadership in fitness

Sales/Marketing success

Self-motivated & goal-driven

Strong communication

Field-based travel

Job description

New Club Openings Manager - Atlanta, Charlotte, Knoxville Markets

Here We GROW Again! Are you passionate about fitness, thrive on competition, and love being out in the community meeting new people? Southwest Fitness, a division of CR Fitness, is looking for New Club Openings Manager to help launch our newest Crunch Fitness locations across the country!

With 95+ clubs open and 100+ planned, this is an exciting opportunity to be part of one of the fastest-growing fitness companies in the industry. As a New Club Openings Manager, you’ll play a key role in building excitement before the doors even open — driving lead generation, community outreach, and membership sales that set each new club up for success.

Job Summary

New Club Openings Manager leads the charge in pre-sale success by executing community outreach, generating leads, and closing memberships that set the foundation for a strong opening. This role is highly field-based, spending the majority of time out in the community promoting the Crunch brand, leading by example, and coaching others on effective sales and outreach strategies.

You’ll embody the energy, accountability, and leadership that define the CR Fitness culture.

Key Responsibilities

• Execute lead-generation strategies through community outreach, local events, and partnerships with area businesses.
• Conduct outside sales initiatives, including canvassing, pop-up events, and networking opportunities.
• Build and maintain relationships with local organizations, schools, and community leaders to promote Crunch’s brand and offerings.
• Follow up on leads through text, email, and phone to convert prospects into members.
• Utilize Key Performance Indicators (KPIs) to track pre-sale success and ensure each club meets its launch goals
• Support the pre-sale team in achieving and exceeding membership goals before grand opening.
• Train and develop new club management teams to ensure operational success.
• Track leads, appointments, and sales activity daily to meet established KPIs.
• Maintain a professional image and represent the Crunch brand with enthusiasm and integrity.
• Participate in pre-sale events, team meetings, and local marketing campaigns to drive awareness and traffic.

What We Look For

• Proven leadership experience in a multi-location fitness business.
• Proven success in sales, marketing, or community outreach roles (fitness industry experience a plus).
• Highly self-motivated, competitive, and goal-driven with strong communication skills.
• Comfortable working in the field daily, engaging with people face-to-face.
• Ability to manage time effectively, prioritize leads, and follow up consistently.
• Positive, energetic, and passionate about fitness and helping others.
• Strong ability to train, mentor, and inspire teams
• Reliable transportation and ability to travel locally as needed.

Benefits & Perks

• Competitive base pay + commission and bonus opportunities
• Medical, Dental, Vision & 401K matched
• Paid Time Off (PTO)
• Life Insurance & Short-Term Disability
• FREE Crunch membership + discounted personal training
• Career growth opportunities in a rapidly expanding company
• Leadership and professional development programs

About CR Fitness

CR Fitness is a leading franchisee of Crunch Fitness. The company is rapidly expanding its club footprint throughout Florida, Georgia, North Carolina, Texas, Tennessee, and Arizona and is led by a veteran management team with over one hundred years of combined experience in the fitness industry. With a comprehensive fitness offering and affordable price point, Crunch Fitness offers unmatched value to its members regardless of fitness level and is well positioned to take advantage of consumers’ increasing focus on health and wellness.

Crunch Fitness is an equal opportunity employer and does not discriminate against any employee or applicant for employment based on race, color, religion, national origin, age, gender, sex, ancestry, citizenship status, mental or physical disability, genetic information, sexual orientation, veteran status, or military status.