New Car Sales Leader: Strategy, Pricing & Growth

Walser Automotive Group; BLOOMINGTON (MN); On-site; USD 100,000 - 130,000; Full time

Benefits offered by this job

Medical benefits

Dental & Vision coverage

PTO

Career growth opportunities

Fertility & adoption assistance

Health benefits with HSA/FSA

Life insurance & 401(k) with employer

Job summary

Walser Automotive Group is seeking an experienced automotive sales leader to drive the new-car sales strategy across models and segments. You will guide pricing, focus execution, and daily/weekly planning to optimize volume and profitability.

Ideal candidates have 3–5 years in automotive roles such as Inventory Analyst or GSM, with a proven sales track record and strong leadership. This on-site role offers comprehensive benefits and growth within Walser.

Qualifications

• 3–5 years automotive experience preferred (Inventory Analyst, Sales Manager, GSM, or related role).
• Proven track record of achieving sales targets.
• Experience with pricing strategy, inventory operations, or OEM communication strongly preferred.
• Bachelor’s degree in Business, Analytics, or related field preferred but not required.
• Valid driver's license with acceptable driving record.
• Strong leadership and communication skills.

Responsibilities

• Lead the execution of new-car sales strategy aligned to market opportunity, competitive positioning, and dealership objectives.
• Establish clear sales focus by model and segment, ensuring teams understand what to sell, why it matters, and how to win.
• Drive consistent execution through daily communication, weekly planning, and monthly strategy reviews.
• Ensure pricing and sales tactics balance volume, velocity, and front-end gross.
• Drive market share growth through disciplined sales execution and competitive awareness.
• Support strong, consistent front-end gross by guiding pricing strategy and deal structure.
• Adjust strategy proactively based on market conditions, competitive behavior, and performance trends.
• Partner with Marketing to align campaigns, focus models, and messaging with sales priorities.
• Collaborate with F&I leadership to support deal flow and profitability.
• Work closely with the New Car Director to align dealership execution with group strategy.
• Ensure digital retail, advertising, and showroom execution are consistent and aligned.
• Use inventory data provided by the Analyst to inform sales strategy and retail priorities.
• Support inventory health by ensuring the sales team executes against focus models and aged units.
• Influence allocation and inventory outcomes through execution—not administration.
• Serve as the primary communicator of new-car strategy to Sales Managers and Sales Consultants.
• Provide clear expectations, priorities, and performance standards.
• Partner with Sales Managers to reinforce execution, accountability, and coaching.
• Actively support the sales floor to ensure strategies translate into results.
• All other duties, tasks and/or projects as assigned.

Skills

Automotive experience

Sales leadership

Pricing strategy

Inventory operations

OEM communication

Education

Bachelor’s degree in Business/Analytics

Job description

Walser Automotive Group is seeking an experienced automotive sales leader to drive the new-car sales strategy across models and segments. You will guide pricing, focus execution, and daily/weekly planning to optimize volume and profitability.

Ideal candidates have 3–5 years in automotive roles such as Inventory Analyst or GSM, with a proven sales track record and strong leadership. This on-site role offers comprehensive benefits and growth within Walser.