New Car Sales Leader: Drive Profit & Performance

Sponsler Donley Ford Ashland; Ashland (OH); On-site; USD 70,000 - 100,000; Full time

Benefits offered by this job

Competitive compensation (base + bonus

401K with company match

Health, dental, and vision insurance

Paid time off and Holidays

Supportive, performance-driven team

Job summary

Sponsler Automotive in Ashland, OH is seeking an experienced New Car Sales Manager to lead the sales team and drive performance on the showroom floor. This role partners with the General Manager to optimize inventory, pricing, and customer satisfaction.

The ideal candidate has a proven sales leadership track record and the ability to develop a high-performing team while delivering profitable results in a fast-paced automotive environment.

Qualifications

• 2+ years of experience in inventory management, sales management, or related role.
• Strong analytical and problem-solving skills.
• Proven ability to manage pricing, margins, and inventory turn.
• Excellent communication and leadership skills.
• Proficiency with inventory management systems and CRM tools.
• Ability to work in a fast-paced, goal-driven environment.

Responsibilities

• Lead, motivate, coach, and develop the sales team.
• Manage daily sales operations, customer traffic, leads, appointments, and follow-up.
• Establish and achieve monthly sales, gross-profit, and customer satisfaction objectives.
• Monitor sales performance and implement strategies to improve closing ratios and profitability.
• Work closely with the General Sales Manager, Finance Department, Internet/BDC team, and service department.
• Ensure effective use of CRM and dealership sales processes.
• Assist salespeople with negotiations, customer concerns, and closing opportunities.
• Maintain strong product knowledge, including current models, features, incentives, and competitive offerings.
• Review sales reports, inventory levels, pricing, and market conditions.
• Ensure all customer interactions meet dealership standards for professionalism and satisfaction.
• Recruit, train, and retain top sales talent.
• Maintain compliance with dealership policies and applicable automotive regulations.
• Ensure compliance with company policies and industry regulations

Skills

Leadership

CRM proficiency

Analytical skills

Communication skills

Inventory management

Pricing strategy

Team development

Tools

CRM tools

Inventory management systems

Job description

Sponsler Automotive in Ashland, OH is seeking an experienced New Car Sales Manager to lead the sales team and drive performance on the showroom floor. This role partners with the General Manager to optimize inventory, pricing, and customer satisfaction.

The ideal candidate has a proven sales leadership track record and the ability to develop a high-performing team while delivering profitable results in a fast-paced automotive environment.