New Car Sales Manager

Donley Ford of Shelby; Ashland, Northern (OH, KY); Hybrid; USD 70,000 - 110,000; Full time

Benefits offered by this job

Base + incentive potential

401K with company match

Health, dental, and vision insurance

Paid time off and Holidays

Supportive, performance-driven team

Job summary

Sponsler Automotive in Ashland, OH is seeking an experienced New Car Sales Manager to join our leadership team. You will lead the sales force, shape inventory strategy, and model the excellence we expect on the showroom floor.

Collaborate with the General Sales Manager, Finance, Internet/BDC, and service teams to drive sales performance, profitability, and customer satisfaction. You will coach staff, optimize CRM use, monitor reports, and recruit top talent to sustain a high‑performing,

Qualifications

• 2+ years of experience in inventory or sales management.
• Strong analytical and problem-solving abilities.
• Proven ability to manage pricing, margins, and inventory turns.
• Excellent communication and leadership skills.
• Proficiency with inventory management systems and CRM tools.
• Ability to thrive in a fast-paced, goal-driven environment.

Responsibilities

• Lead and develop the sales team.
• Manage daily sales operations, leads, appointments, and follow-up.
• Set and achieve monthly sales, gross profit, and customer satisfaction goals.
• Monitor performance and implement strategies to improve closing ratios and profitability.
• Collaborate with General Sales Manager, Finance, Internet/BDC, and service teams.
• Ensure effective use of CRM and sales processes.
• Assist salespeople with negotiations and closing opportunities.
• Maintain product knowledge and current incentives.
• Review reports, pricing, and market conditions.
• Recruit and retain top sales talent.
• Ensure compliance with dealership policies and regulations.

Skills

Inventory management

Sales management

Pricing and margins

Communication and leadership

CRM tools proficiency

Fast-paced environment

Job description

Sponsler Automotive is seeking an experienced and driven New Car Sales Manager to join our leadership team in Ashland, Ohio. This role works directly with the General Manager and plays a critical part in driving sales performance, managing inventory strategy, and leading by example on the sales floor.

We are seeking an experienced, motivated New Car Sales Manager to lead our sales team and drive exceptional sales performance and customer satisfaction. The ideal candidate is a proven sales leader who understands dealership operations, can develop a high-performing team, and consistently delivers results.

The ideal candidate has a strong record of sales success, proven leadership experience, and the ability to manage our team in a way that maximizes profitability, efficiency, and customer satisfaction.

Key Responsibilities

• Lead, motivate, coach, and develop the sales team.
• Manage daily sales operations, customer traffic, leads, appointments, and follow-up.
• Establish and achieve monthly sales, gross-profit, and customer satisfaction objectives.
• Monitor sales performance and implement strategies to improve closing ratios and profitability.
• Work closely with the General Sales Manager, Finance Department, Internet/BDC team, and service department.
• Ensure effective use of CRM and dealership sales processes.
• Assist salespeople with negotiations, customer concerns, and closing opportunities.
• Maintain strong product knowledge, including current models, features, incentives, and competitive offerings.
• Review sales reports, inventory levels, pricing, and market conditions.
• Ensure all customer interactions meet dealership standards for professionalism and satisfaction.
• Recruit, train, and retain top sales talent.
• Maintain compliance with dealership policies and applicable automotive regulations.
• Ensure compliance with company policies and industry regulations

Qualifications - Required

• 2+ years of experience in inventory management, sales management, or related role
• Strong analytical and problem-solving skills
• Proven ability to manage pricing, margins, and inventory turn
• Excellent communication and leadership skills
• Proficiency with inventory management systems and CRM tools
• Ability to work in a fast-paced, goal-driven environment

Qualifications - Preferred

• Automotive, retail, or wholesale inventory experience
• Experience using data-driven pricing or market analysis tools
• Prior people-management or team-lead experience

What We Offer

• Competitive compensation (base + incentive potential)
• 401K with company match
• Health, dental, and vision insurance
• Paid time off and Holidays
• Supportive, performance-driven team culture

Work Environment

• On-site role with regular interaction across sales and operations teams
• May require evenings or weekends based on business needs

Equal Opportunity Employer Statement

We are an Equal Opportunity Employer and value diversity. All employment decisions are made without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or veteran status.