New Car Director

Groove Subaru Co; Englewood (CO); On-site; USD 120,000 - 230,000; Full time

Job summary

Groove Subaru in Englewood, CO is seeking an experienced New Car Director to lead the New Car Sales Department and drive performance across the team. You will build a high-performing sales team, optimize new car profitability, and ensure an exceptional customer experience.

The role requires proven automotive leadership, a strong track record in achieving sales targets, and the ability to collaborate across departments to maximize dealership performance.

Qualifications

• Previous experience in an automotive dealership leadership role.
• Proven track record of achieving new vehicle sales goals.
• Strong understanding of dealership operations and automotive sales processes.
• Strong computer and CRM skills.
• Authorized to work in the United States.
• Valid driver’s license and acceptable driving record.
• Ability to pass a pre-employment background check and drug screen.

Responsibilities

• Lead and oversee the New Car Sales Department.
• Develop and coach Sales Managers and Sales Associates.
• Drive new vehicle sales volume, gross profit, and department profitability.
• Monitor KPIs and monthly sales objectives.
• Work closely with the General Sales Manager and dealership leadership.
• Manage new vehicle inventory and pricing strategies.
• Forecast and monthly sales planning.
• Maintain high CSI and customer satisfaction.
• Recruit, train, and retain top sales talent.
• Collaborate with Finance, Service, Parts, and Used Car departments.

Skills

Leadership

Communication

Coaching

CRM skills

Organizational skills

Tools

CRM software

Job description

Description

Groove Subaru is looking for an experienced and motivated New Car Director to join our leadership team.

We are seeking a strong automotive professional who can drive new vehicle sales, build a high-performing team, and create an exceptional customer experience.

If you are a proven automotive sales leader who thrives in a fast-paced dealership environment and is ready to take the next step in your career, we want to hear from you!

What You'll Do:

• Lead and oversee the New Car Sales Department
• Develop and coach Sales Managers and Sales Associates
• Drive new vehicle sales volume, gross profit, and overall department profitability
• Monitor and manage sales performance, KPIs, and monthly objectives
• Work closely with the General Sales Manager and dealership leadership
• Manage new vehicle inventory and ensure appropriate inventory levels
• Monitor pricing, market conditions, incentives, and manufacturer programs
• Ensure vehicles are properly merchandised and presented for sale
• Help develop effective sales strategies to maximize new vehicle opportunities
• Assist with forecasting and monthly sales planning
• Maintain a strong focus on customer satisfaction and CSI
• Recruit, train, motivate, and retain top sales talent
• Ensure dealership policies, processes, and manufacturer standards are followed
• Work with Finance, Service, Parts, and Used Car departments to maximize overall dealership performance
• Lead by example and create a positive, accountable, high-performance culture

Requirements

• Previous experience in an automotive dealership leadership role
• Proven track record of achieving new vehicle sales goals
• Strong understanding of dealership operations and automotive sales processes
• Excellent leadership, communication, and organizational skills
• Ability to coach and motivate a sales team
• Strong understanding of dealership KPIs, gross profit, volume, and inventory management
• Ability to work in a fast-paced, high-volume environment
• Professional appearance and positive attitude
• Strong computer and CRM skills
• Valid driver's license and acceptable driving record
• Ability to pass a pre-employment background check and drug screen for illegal substances
• Authorized to work in the United States

Why Groove Subaru?

At Groove Subaru, we believe our people are the foundation of our success.

We are committed to building a team that works together, takes pride in what they do, and provides an exceptional experience for every customer.

This is an opportunity to join a growing dealership and make a significant impact on the performance and culture of our New Car Sales Department.