New Business Insight Lead (User Growth) (Fully Remote)

Binance; United States; Remote; USD 180,000 - 280,000; Full time

Benefits offered by this job

Remote-first

Competitive benefits

Job summary

Binance is seeking a Senior Growth Lead to optimize user growth and marketing across its global ecosystem. You will own full-funnel analytics from acquisition to retention and drive multi-channel acquisition through KOLs, paid ads, SEO, referrals, and communities.

The role requires 8+ years of global marketing experience, a strong data mindset, and English/Mandarin bilingual capabilities to coordinate with overseas partners. This remote-first position offers competitive benefits.

Qualifications

• 8+ years in user growth, performance, or digital marketing with global market experience.
• Strong data mindset, familiar with growth tools and KPIs; Web3/fintech background preferred.
• Bilingual English/Mandarin required to coordinate with overseas partners and stakeholders.

Responsibilities

• Optimize user growth and marketing strategies across Binance's global ecosystem.
• Lead full-funnel user journey analysis from acquisition to activation, conversion, and retention.
• Drive multi-channel user acquisition including KOLs, paid ads, SEO, referrals, and communities.

Skills

Growth strategy

Digital marketing

Data-driven

Global marketing

English/Mandarin bilingual

Tools

Analytics tools

Job description

• Optimize user growth and marketing strategies across Binance's global ecosystem.
• Lead full-funnel user journey analysis from acquisition to activation, conversion, and retention.
• Drive multi-channel user acquisition including KOLs, paid ads, SEO, referrals, and communities.

Requirements:

• 8+ years in user growth, performance, or digital marketing with global market experience.
• Strong data mindset, familiar with growth tools and KPIs; Web3/fintech background preferred.
• Bilingual English/Mandarin required to coordinate with overseas partners and stakeholders.

Why Binance:

• Shape the future of finance and collaborate with world-class talent in a flat, user-centric organization.
• Tackle challenging projects in a fast-paced, innovative environment with autonomy.
• Enjoy a remote-first work arrangement and competitive company benefits.

Binance

Binance is a leading global blockchain ecosystem behind the world's largest cryptocurrency exchange by trading volume and registered users. Trusted by 300+ million people in 100+ countries, the company offers a wide range of digital-asset products and is committed to increasing the freedom of money.