National Small Business Campaign Lead

Aumni; Wilmington (DE); On-site; USD 110,000 - 150,000; Full time

Job summary

Chase is seeking a Senior Associate, Campaign Lead to own National Small Business Month and the American Dream Initiative within the Brand Creative and Advertising team. Based in Wilmington, DE, you’ll shape strategy, oversee execution across paid, earned, and owned channels, and partner with跨-functional teams to deliver nationwide impact for small business owners.

You’ll lead cross‑functional collaboration, develop compelling briefs, manage budgets and timelines, and present outcomes to senior

Qualifications

• Formal training or certification on Campaign Marketing concepts and 4+ years applied experience
• Demonstrated experience leading a marketing campaign from strategy through execution across paid, earned, and owned channels
• Proven ability to manage multiple workstreams and deadlines simultaneously without sacrificing quality
• Experience developing creative briefs or campaign strategy documents that guide cross-functional teams
• Strong written and verbal communication skills, including the ability to present confidently to senior stakeholders
• Experience managing or collaborating with external creative or marketing agencies and vendors
• Willingness and ability to travel, including occasional weekends, to support campaign shoots; approximately 10-20 travel days per year anticipated
• Bachelor's degree in marketing, communications, business, or a related field

Responsibilities

• Lead National Small Business Month end-to-end as the team's largest paid, earned, and owned campaign of the year
• Own the American Dream Initiative for the Business Growth and Entrepreneurship pillar under the Chase for Business brand, from strategic planning through final execution
• Partner with the Vice President of Campaign Lead to align campaign strategy with broader marketing and business priorities
• Develop and refine integrated campaign strategy across paid, earned, and owned channels to deliver a cohesive brand experience
• Coordinate cross‑functional partners — including creative, media, public relations, and social teams — to deliver a unified campaign
• Translate business and marketing objectives into compelling campaign narratives and creative briefs that inspire strong creative output
• Manage campaign timelines, budgets, and deliverables to ensure on‑time, on‑strategy execution across all workstreams
• Monitor campaign performance and incorporate learnings into real‑time optimizations to maximize impact
• Present campaign strategy, progress, and results clearly and confidently to senior stakeholders
• Build and maintain strong working relationships with internal partners and external vendors to drive seamless collaboration

Skills

Campaign management

Cross-functional leadership

Strategic thinking

Creative briefs

Stakeholder communication

Agency collaboration

Travel readiness

Education

Bachelor's degree in marketing, communications, business, or related field

Job description

Chase is seeking a Senior Associate, Campaign Lead to own National Small Business Month and the American Dream Initiative within the Brand Creative and Advertising team. Based in Wilmington, DE, you’ll shape strategy, oversee execution across paid, earned, and owned channels, and partner with跨-functional teams to deliver nationwide impact for small business owners.

You’ll lead cross‑functional collaboration, develop compelling briefs, manage budgets and timelines, and present outcomes to senior