Senior Campaign Lead: National Small Business Month

JP Morgan Chase; Wilmington (DE); On-site; USD 120,000 - 150,000; Full time

Job summary

JP Morgan Chase is seeking a Senior Associate, Campaign Lead to own the American Dream Initiative and National Small Business Month. Based in Wilmington, you will shape campaign strategy, oversee creative execution, and coordinate cross‑functional partners to reach small business owners nationwide.

You will lead the Business Banking Marketing team's largest paid, earned, and owned campaign of the year, translating business goals into compelling narratives and ensuring a cohesive brand experience

Qualifications

• Formal training or certification on Campaign Marketing concepts.
• Experience leading a marketing campaign from strategy through execution across paid, earned, and owned channels.
• Proven ability to manage multiple workstreams and deadlines without sacrificing quality.
• Experience developing creative briefs or campaign strategy documents guiding cross-functional teams.
• Strong written and verbal communication skills for senior stakeholders.
• Experience managing external agencies and vendors.
• Willingness to travel, approx. 10–20 days/year.
• Bachelor's degree in marketing, communications, business, or related field.

Responsibilities

• Lead National Small Business Month end-to-end as the team’s largest paid, earned, and owned campaign.
• Own the American Dream Initiative for the Business Growth and Entrepreneurship pillar.
• Partner with VP to align campaign strategy with broader marketing priorities.
• Develop and refine integrated campaign strategy across paid, earned, and owned channels.
• Coordinate cross-functional partners to deliver a unified campaign.
• Translate objectives into compelling narratives and creative briefs.
• Manage campaign timelines, budgets, and deliverables.
• Monitor performance and optimize in real time.
• Present strategy, progress, and results to senior stakeholders.
• Build strong relationships with internal partners and external vendors.

Skills

Campaign strategy

Cross-functional leadership

Creative briefs

Stakeholder presentation

Agency collaboration

Travel availability

Bachelor's degree in marketing

Education

Bachelor's degree in marketing, communications, business, or related field

Job description

JP Morgan Chase is seeking a Senior Associate, Campaign Lead to own the American Dream Initiative and National Small Business Month. Based in Wilmington, you will shape campaign strategy, oversee creative execution, and coordinate cross‑functional partners to reach small business owners nationwide.

You will lead the Business Banking Marketing team's largest paid, earned, and owned campaign of the year, translating business goals into compelling narratives and ensuring a cohesive brand experience