Senior Campaign Lead – National Small Business Month

JP Morgan Chase; Wilmington (DE); On-site; USD 90,000 - 130,000; Full time

Job summary

JP Morgan Chase is seeking a Senior Associate, Campaign Lead to own the American Dream Initiative and National Small Business Month. Based in Wilmington, you will drive strategy and oversee paid, earned, and owned channels in partnership with marketing, PR, and external agencies.

You will shape end-to-end campaigns, manage cross-functional teams, and present results to senior leaders, ensuring alignment with business priorities and regulatory guidelines.

Qualifications

• Formal training or certification in Campaign Marketing concepts.
• Experience leading a marketing campaign from strategy through execution across paid, earned, and owned channels.
• Proven ability to manage multiple workstreams and deadlines without sacrificing quality.
• Experience developing creative briefs or campaign strategy documents guiding cross-functional teams.
• Strong written and verbal communication skills with senior stakeholders.

Responsibilities

• Lead National Small Business Month end-to-end as the team’s largest paid, earned, and owned campaign of the year.
• Own the American Dream Initiative for the Business Growth and Entrepreneurship pillar under the Chase for Business brand.
• Coordinate cross-functional partners to deliver a unified campaign across channels.
• Translate business objectives into compelling campaign narratives and briefs.
• Manage timelines, budgets, and deliverables for on-time execution across all workstreams.
• Monitor performance and optimize in real time to maximize impact.
• Present strategy, progress, and results to senior stakeholders.
• Build strong relationships with internal partners and external vendors.

Skills

Campaign marketing

Strategic planning

Cross-functional collaboration

Executive presentation

Vendor management

Travel readiness

Education

Bachelor's degree in marketing, communications, business, or related field

Job description

JP Morgan Chase is seeking a Senior Associate, Campaign Lead to own the American Dream Initiative and National Small Business Month. Based in Wilmington, you will drive strategy and oversee paid, earned, and owned channels in partnership with marketing, PR, and external agencies.

You will shape end-to-end campaigns, manage cross-functional teams, and present results to senior leaders, ensuring alignment with business priorities and regulatory guidelines.