Senior Integrated Marketing Campaigns Lead

Aumni; Wilmington (DE); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Health coverage

Retirement plan

Tuition reimbursement

Mental health support

Financial coaching

Job summary

Chase is seeking an Integrated Marketing Senior Associate to shape and execute cross-channel campaigns for Freedom cardmembers from Wilmington. You will translate strategy into briefs, coordinate with creative, analytics, and product teams, and ensure on-time, compliant delivery while driving engagement and portfolio growth.

The role emphasizes test-and-learn, performance analysis, and ongoing optimization to enhance customer experiences and business results within a fast-paced environment.

Qualifications

• Bachelor's degree or equivalent experience.
• 3 to 5 years in integrated marketing, customer or lifecycle marketing, campaign management, brand management, or related discipline.
• Ability to coordinate cross-functional work and drive outcomes in a matrixed organization.
• Strong project management and organizational skills, with the ability to manage multiple initiatives and deadlines.
• Clear written and verbal communication skills, including the ability to develop concise briefs, requirements, and leadership-ready updates.
• Customer-focused and results-oriented approach with strong attention to detail.
• Ability to interpret campaign performance and translate insights into practical recommendations.
• Proactive problem-solving skills and comfort operating in a fast-paced environment with evolving priorities.

Responsibilities

• Support the planning, launch, and management of integrated marketing campaigns that drive Freedom cardmember engagement, retention, and portfolio growth.
• Translate portfolio and marketing strategies into clear campaign briefs, business requirements, timelines, channel plans, QA plans, and launch checklists.
• Coordinate end-to-end campaign delivery across email and other relevant channels, from initial briefing and creative development through approvals, launch, and post-launch review.
• Partner with Product, Analytics, Finance, Creative, Operations and Technology, Legal, Controls, and channel teams to manage inputs, dependencies, risks, and execution.
• Guide the development of customer messaging and creative by providing clear direction, consolidating feedback, and ensuring assets are accurate, relevant, and launch-ready.
• Maintain campaign roadmaps, workback plans, trackers, and status updates while managing multiple initiatives and competing priorities.
• Support the development and execution of test-and-learn plans to improve messaging, customer experiences, channel performance, and campaign outcomes.
• Monitor campaign and customer performance metrics; synthesize results, key learnings, and opportunities for optimization.
• Turn data and customer insights into actionable recommendations for future campaigns and engagement strategies.
• Prepare concise updates, performance summaries, and recommendations for team leaders and cross-functional partners.
• Ensure campaign materials and processes align with brand standards, portfolio strategy, control requirements, and business objectives.
• Identify opportunities to improve campaign processes, strengthen coordination, and scale best practices across Freedom marketing.

Skills

Integrated marketing

Campaign management

Cross-functional coordination

Project management

Communication

Attention to detail

Data interpretation

Problem solving

Education

Bachelor's degree

Job description

Chase is seeking an Integrated Marketing Senior Associate to shape and execute cross-channel campaigns for Freedom cardmembers from Wilmington. You will translate strategy into briefs, coordinate with creative, analytics, and product teams, and ensure on-time, compliant delivery while driving engagement and portfolio growth.

The role emphasizes test-and-learn, performance analysis, and ongoing optimization to enhance customer experiences and business results within a fast-paced environment.