Senior Campaign Lead – Small & Micro Business Marketing

JPMorgan Chase & Co.; Columbus (OH); On-site; USD 70,000 - 110,000; Full time

Job summary

JPMorgan Chase & Co. in Columbus, Ohio, seeks a Marketing Execution Senior Associate to plan, develop, and optimize integrated engagement campaigns for Chase Business Banking.

You will lead cross-functional workstreams to bring primacy offers and Small/Micro segment initiatives to market with measurable business impact. The role emphasizes end-to-end campaign management across email, digital, and on-site channels, focusing on targeting, messaging, testing, and collaboration with strategy,

Qualifications

• 4+ years of experience in marketing execution or related field.
• Experience managing multi-channel campaigns from brief to launch and measurement.
• Strong project management skills with multiple stakeholders.
• Ability to influence across cross-functional teams and navigate ambiguity.
• Excellent written and verbal communication with attention to detail.
• Analytical use of campaign data to inform decisions.

Responsibilities

• Lead the end-to-end execution of integrated marketing campaigns supporting primacy offers, money movement, relationship deepening, and priority Small and Micro segment initiatives.
• Translate marketing strategies into clear campaign plans, briefs, requirements, timelines, and channel deliverables across email, digital, banker, and owned placements.
• Partner with strategy leads, product teams, analytics, audience management, channel owners, and creative partners to develop differentiated offers and client experiences.
• Manage offer-related execution activities, including audience and eligibility requirements, offer messaging, fulfillment communications, disclosures, testing plans, and launch readiness.
• Drive cross-functional reviews and approvals with Legal, Risk, Controls, Compliance, and other partners while identifying and resolving issues that could affect timing or quality.
• Use client, campaign, and segment insights to inform targeting, personalization, test design, and ongoing optimization for Small and Micro business audiences.
• Monitor milestones, dependencies, budgets, and performance; provide clear status updates, elevate risks, and recommend actions to keep work on strategy and on schedule.
• Review campaign results and partner with analytics to identify learnings, improve future offers, and strengthen client engagement and primacy outcomes.
• Contribute to annual planning and roadmap development by bringing execution expertise, client perspective, and recommendations for improving processes and campaign effectiveness.
• Collaborate with key stakeholders, including; Marketing Strategy and Campaign Management teams, Business Banking Product and Money Movement teams, Offer, Audience, Channel, and Marketing Technology teams, Brand, Creative, and Content partners, Internal and external agencies, Analytics, Finance, and Research teams, Legal, Risk, Controls, and Compliance partners

Skills

Campaign management

Multi-channel marketing

Project management

Cross-functional collaboration

Analytical mindset

Effective communication

Tools

CRM systems

Marketing automation

Analytics platforms

Job description

JPMorgan Chase & Co. in Columbus, Ohio, seeks a Marketing Execution Senior Associate to plan, develop, and optimize integrated engagement campaigns for Chase Business Banking.

You will lead cross-functional workstreams to bring primacy offers and Small/Micro segment initiatives to market with measurable business impact. The role emphasizes end-to-end campaign management across email, digital, and on-site channels, focusing on targeting, messaging, testing, and collaboration with strategy,