National Shopper Marketing Lead - Programs & Growth

Mike’s Hard Lemonade Co.; Chicago, Northern (IL, KY); Hybrid; USD 100,000 - 120,000; Full time

Benefits offered by this job

Bonus plan

Health benefits

401(k) matching

Paid time off

Training & development

Job summary

Mike’s Hard Lemonade Co. in Chicago seeks a Manager of Shopper Marketing to lead national programs, translating brand and shopper insights into differentiated retail experiences.

You will own the end-to-end shopper marketing strategy, collaborate across marketing, sales and agencies, and deliver programs that drive trial, conversion and brand health at retail. This role requires 6+ years in marketing, a Bachelor's degree, strong analytical skills and the ability to influence cross-functional

Qualifications

• Bachelor's Degree and 6+ years of related marketing experience
• Demonstrated experience developing and executing consumer promotions and integrated marketing programs
• Proven experience bringing together talent, media, partnership IP to create differentiated consumer & shopper experiences

Responsibilities

• Own the national shopper marketing strategy and program portfolio, translating brand and business priorities into differentiated programs that drive growth.
• Set program priorities and investment recommendations, determining where shopper marketing can have the greatest business impact.
• Develop integrated programs that bring together consumer promotions, talent, media, partnerships and IP to create compelling reasons to buy.
• Navigate complex sales, shopper and program performance data to evaluate effectiveness, determine ROI and inform future investment decisions.
• Turn data and insights into clear, compelling recommendations and stories for senior stakeholders.
• Lead cross-functional teams and agencies from strategy through execution, ensuring alignment and commercial impact.

Skills

Influence leadership

Commercial acumen

Analytical ability

Storytelling & exec comms

Agency management

Education

Bachelor's Degree

Job description

Mike’s Hard Lemonade Co. in Chicago seeks a Manager of Shopper Marketing to lead national programs, translating brand and shopper insights into differentiated retail experiences.

You will own the end-to-end shopper marketing strategy, collaborate across marketing, sales and agencies, and deliver programs that drive trial, conversion and brand health at retail. This role requires 6+ years in marketing, a Bachelor's degree, strong analytical skills and the ability to influence cross-functional