National Shopper Marketing Lead - Programs & Growth

Mark Anthony Brands Inc.; Chicago (IL); On-site; USD 100,000 - 120,000; Full time

Benefits offered by this job

Bonus plan

Health and welfare benefits

401(k) matching

Paid time off

Training and career growth

Job summary

Mark Anthony Brands Inc. in Chicago, IL seeks a Manager to define and lead the national shopper marketing strategy and program portfolio across the MABI brands to drive meaningful business growth.

You will translate brand, consumer and shopper strategies into compelling retail programs and bring together promotions, talent, media, partnerships and IP to create differentiated experiences that convert at retail.

Qualifications

• Bachelor's Degree and 6+ years of related marketing experience.
• Experience developing and executing consumer promotions and integrated marketing programs.
• Proven experience bringing together talent, media, partnerships and IP to create differentiated consumer & shopper experiences.

Responsibilities

• Own the national shopper marketing strategy and end-to-end programs.
• Set program priorities and investment with ROI focus.
• Develop integrated programs combining consumer promotions, talent, media, partnerships and IP.
• Navigate data to evaluate ROI and inform future investments.
• Lead cross-functional teams and agencies from strategy to execution.

Skills

Cross-functional leadership

Analytical thinking

Executive storytelling

Agency management

Business acumen

Education

Bachelor's Degree

Job description

Mark Anthony Brands Inc. in Chicago, IL seeks a Manager to define and lead the national shopper marketing strategy and program portfolio across the MABI brands to drive meaningful business growth.

You will translate brand, consumer and shopper strategies into compelling retail programs and bring together promotions, talent, media, partnerships and IP to create differentiated experiences that convert at retail.