National Shopper Marketing Lead: Integrated Programs

The-Mike; Chicago (IL); Hybrid; USD 100,000 - 120,000; Full time

Benefits offered by this job

Health and welfare benefits

401(k) matching

Paid time off

Job summary

Mark Anthony in Chicago is seeking a Manager of Shopper Marketing to lead the national strategy and program portfolio across the MABI portfolio, translating brand, consumer and shopper strategies into compelling retail programs.

You will oversee promotions, talent, media, partnerships and IP to create differentiated experiences that drive conversion and strengthen brand performance at retail, while guiding cross-functional teams from strategy through execution.

Qualifications

• Bachelor's Degree and 6+ years of related marketing experience
• Demonstrated experience developing and executing consumer promotions and integrated marketing programs
• Proven experience bringing together talent, media, partnership IP to create differentiated consumer & shopper experiences

Responsibilities

• Own the national shopper marketing strategy and program portfolio
• Set program priorities and investment recommendations
• Develop integrated programs that bring together consumer promotions, talent, media, partnerships and IP
• Navigate complex sales, shopper and program performance data to evaluate effectiveness, determine ROI and inform future investment decisions
• Turn data and insights into clear, compelling recommendations and stories for senior stakeholders
• Lead cross-functional teams and agencies from strategy through execution

Job description

Mark Anthony in Chicago is seeking a Manager of Shopper Marketing to lead the national strategy and program portfolio across the MABI portfolio, translating brand, consumer and shopper strategies into compelling retail programs.

You will oversee promotions, talent, media, partnerships and IP to create differentiated experiences that drive conversion and strengthen brand performance at retail, while guiding cross-functional teams from strategy through execution.