National Shopper Marketing Lead — Programs & Partnerships

Mark Anthony Group; Chicago (IL); On-site; USD 100,000 - 120,000; Full time

Benefits offered by this job

Bonus plan

Comprehensive health benefits

Company 401(k) matching

Paid time off

Career growth opportunities

Job summary

Mark Anthony Group in Chicago, IL is seeking a Manager of National Shopper Marketing to translate brand, consumer, and shopper strategies into differentiated retail programs. You will lead end-to-end execution, bringing together consumer promotions, talent, media, partnerships, and IP to create compelling reasons to buy.

The role requires a Bachelor's degree and 6+ years of marketing experience, with a proven ability to drive growth at retail, manage agencies, and communicate insights to senior

Qualifications

• Demonstrated experience developing and executing consumer promotions and integrated marketing programs.
• Experience aligning talent, media, partnerships and IP to consumer and shopper experiences.
• Strong ability to translate brand and shopper insights into retail programs.

Responsibilities

• Own the national shopper marketing strategy and end-to-end program portfolio.
• Set program priorities and investment recommendations to maximize business impact.
• Develop integrated programs combining promotions, talent, media, partnerships and IP.
• Navigate data to evaluate ROI and inform future investment decisions.
• Turn insights into clear recommendations for senior stakeholders.
• Lead cross-functional teams and agencies from strategy through execution.

Skills

Leadership through influence

Cross-functional collaboration

Analytical acumen

Storytelling & executive communication

Marketing program development

Education

Bachelor's Degree

6+ years of related marketing experience

Job description

Mark Anthony Group in Chicago, IL is seeking a Manager of National Shopper Marketing to translate brand, consumer, and shopper strategies into differentiated retail programs. You will lead end-to-end execution, bringing together consumer promotions, talent, media, partnerships, and IP to create compelling reasons to buy.

The role requires a Bachelor's degree and 6+ years of marketing experience, with a proven ability to drive growth at retail, manage agencies, and communicate insights to senior