National Sales Manager

Rosenbauer America Group; Wyoming (MN); On-site; USD 120,000 - 200,000; Full time

Job summary

Rosenbauer America Group seeks a National Sales Manager to lead the North American sales team, drive revenue, and expand market share. You will guide Regional Sales Managers, shape national strategies, and oversee key customer relationships across North America.

The role requires extensive travel (50-75%) and a track record of building high-performing sales organizations within fire service or related industries.

Qualifications

• Bachelor's degree in Business Administration, Marketing, Sales Management, or related field is required; Master's preferred.
• 10+ years of progressive sales leadership experience leading multi-regional teams and driving revenue.
• Experience in fire service, emergency vehicle, or related industries is preferred.

Responsibilities

• Provide strategic leadership for the North American sales organization to drive growth and market share.
• Develop and execute national sales strategies aligned with corporate goals.
• Lead Regional Sales Managers and develop talent through coaching and mentoring.
• Direct national sales activities to meet order intake, revenue, and profitability targets.
• Establish disciplined forecasting processes and report business outlook to executives.
• Strengthen relationships with key customers and dealer partners to expand opportunities.
• Collaborate with Marketing, Finance, Operations, and Engineering to optimize performance.

Skills

Strategic leadership

Sales management

Negotiation

Forecasting

Strategic planning

Executive communication

Customer relationships

Team development

Data-driven decisions

Analytical mindset

Education

Bachelor's in Business Administration

MBA preferred

Tools

CRM platforms

Sales analytics

Excel

PowerPoint

Job description

ROSENBAUER STATEMENTAt Rosenbauer, we pride ourselves on providing top-of-the-line fire apparatus, created with state-of-the-art technology for more than 150 years because when lives are at stake, anything less is unacceptable. As the world’s largest manufacturer of fire equipment, we make sure our vehicles, production teams, and service personnel are ready to do what is necessary to keep communities safe.POSITION SUMMARYThe National Sales Manager is responsible for leading the North American sales organization to achieve order intake, revenue, gross margin, forecast accuracy, and market share objectives. This position provides leadership and direction to Regional Sales Managers, develops and executes national sales strategies, oversees territory performance, manages strategic sales opportunities, and ensures alignment of resources to support business growth. Travel throughout North America, estimated at 50-75%, is required.ESSENTIAL FUNCTIONSAll employees are required to support Rosenbauer’s Mission, Vision, and Values. The following are the essential duties of this position and do not include marginal functions that are incidental to the performance of fundamental job duties. The scope and duties of a given position may change or be temporarily altered based on the business needs of Rosenbauer.Number% of timeEssential Function Description115%Commercial Leadership: Provide strategic leadership for the North American sales organization, establishing priorities, expectations, and performance standards that drive sustainable growth, increased market share, and achievement of annual business objectives.215%National Sales Strategy: Develop and execute comprehensive sales strategies aligned with corporate goals, market conditions, and long-range business plans. Evaluate market opportunities and direct sales resources to achieve profitable growth across all regions and customer segments.315%Sales Team Leadership and Development: Lead, coach, and develop Regional Sales Managers through performance management, succession planning, mentoring, and ongoing professional development. Foster a culture of accountability, collaboration, customer focus, and continuous improvement.415%Business Performance Management: Direct national sales activities to achieve order intake, revenue, profitability, and forecast objectives. Analyze sales performance trends, identify opportunities and risks, and implement corrective actions to ensure achievement of financial goals.510%Forecasting and Revenue Planning: Establish and maintain disciplined forecasting processes that provide accurate visibility into sales pipelines, future revenue, market conditions, and resource requirements. Communicate business outlook, opportunities, and risks to executive leadership.610%Strategic Account and Dealer Leadership: Provide executive-level leadership for key customer relationships and dealer partners to strengthen market presence, improve sales effectiveness, expand business opportunities, and achieve long-term growth objectives.710%Cross-Functional Business Leadership: Collaborate with executive leadership and departments including Marketing, Finance, Operations, Engineering, Service, and Aftermarket to align commercial strategies, optimize organizational performance, and deliver exceptional customer outcomes.85%Pricing and Profitability Governance: Provide leadership and oversight for commercial pricing strategies, discounting practices, contract negotiations, and business decisions to ensure alignment with profitability objectives and long-term organizational success.93%Market Intelligence and Executive Representation: Monitor industry trends, competitive activity, customer requirements, and emerging technologies while representing the organization with customers, dealer partners, industry associations, and other key stakeholders to strengthen market position and identify future growth opportunities.102%Organizational Planning and Change Leadership: Contribute to strategic planning, organizational development, and business transformation initiatives by evaluating opportunities, recommending improvements, and leading change efforts that support the organization's long-term vision and objectives.KNOWLEDGE, SKILLS, AND ABILITIES (KSA’s): The requirements listed below are representative of the knowledge, skill, and/or ability required to successfully perform the essential functions of the job.Knowledge, Education, and/or Experience:Bachelor's degree in Business Administration, Marketing, Sales Management, or a related field required; Master's degree preferred.Ten+ years of progressive sales leadership experience, including responsibility for leading multi-regional sales teams, developing commercial strategies, and achieving revenue and profitability objectives.Experience in the fire service, emergency vehicle, capital equipment, manufacturing dealer distribution, or related industries preferred.Demonstrated success leading and developing high-performing sales organizations, executing strategic growth initiatives, and driving business performance through effective planning, forecasting, and resource alignment.Experience building and managing executive-level customer, dealer, and stakeholder relationships while influencing key business decisions and organizational outcomes.Strong business acumen with experience in strategic planning, sales operations, contract negotiations, pricing strategy, and financial performance management.Skills:Strong leadership and team development skillsStrategic planning and business acumenExecutive-level verbal and written communication skillsProven negotiation and relationship management skillsAdvanced decision-making and problem-solving abilitiesAbility to analyze business performance and translate data into actionable strategiesLanguage:Strong verbal, written, and presentation communication skillsProven negotiation and influencing skillsEffective communication with executive leadership, customers, dealers, and business partnersSkilled in preparing and delivering reports, business correspondence, and strategic recommendationsMath:Strong financial and analytical skillsProficiency in analyzing sales performance, revenue trends, profitability, and forecasting dataCapability to interpret financial reports, budgets, and key performance metrics to support business decisionsExperience applying mathematical concepts to pricing strategies, business planning, and revenue growth initiativesComputer:Advanced skills in Microsoft Office Suite, including Excel, PowerPoint, and WordExperience utilizing CRM platforms, sales reporting systems, and business intelligence toolsSkilled in analyzing and interpreting sales, financial, and operational data to support decision-makingAbilities:Adapt to changing business priorities, market conditions, and customer requirementsManage multiple priorities and competing demands while meeting deadlines and business objectivesExercise sound judgment and make effective decisions in complex business situationsBuild alignment and collaboration across departments, teams, and external partnersLead organizational change and drive execution of strategic initiativesWork independently while maintaining accountability for organizational resultsPHYSICAL DEMANDSLifting Requirements: Team lift required for 50lbs or more.Weight in poundsNever0%Rarely1-10%Occasionally11-33%Frequently34-66%Continuously67% or more1-10x11-20x21-35x35-50x51-75x76-100x100+xVision RequirementsNever0%Rarely1-10%Occasionally11-33%Frequently34-66%Continuously67% or moreColor VisionxClose VisionxPeripheral VisionxLong Distance VisionxMovement RequirementsNever0%Rarely1-10%Occasionally11-33%Frequently34-66%Continuously67% or moreStandingxWalkingxSittingxTalking or hearingxFeelingxClimb/BalancexKneel/Crouch/SquatxBending/TwistingxReaching upward or outwardxBending neck side-to-side or front-to-backxTypingxPinching/finger manipulationxGrasping/turning the wristxTaste/SmellxLaying DownxWORKING CONDITIONSWork EnvironmentNever0%Rarely1-10%Occasionally11-33%Frequently34-66%Continuously67% or moreWet Humid Conditions (non-weather)xHumid conditions (weather-related)xWork Near Moving Mechanical PartsxWork in High Precarious PlacesxFumes or Airborne ParticlesxToxic or Caustic ChemicalsxOutdoor Weather ConditionsxExtreme Cold (non-weather)xExtreme Heat (weather-related) summer monthsxRisk of Electrical ShockxWork with Explosive MaterialsxVibrationxNoise Level for Typical EnvironmentxModerate Noise: (Examples office with printers, phones, and light trafficLoud Noise: (Examples: Metal Manufacturing, Construction sites)Very Loud Noise: (Examples: Jack Hammer Work)Personal Protective EquipmentPPENever0%Rarely1-10%Occasionally11-33%Frequently34-66%Continuously67% or moreSafety bootsxSafety GlassesxCut resistant GlovesxRespiratorxFace ShieldxEqual Opportunity Employer/individuals with disabilities/protected veterans. This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information please review the Know Your Rights notice from the Department of Labor.All offers of employment are contingent upon the successful completion of a pre-employment drug screening.