National Sales Manager

THE DANISH BREWERY GROUP, INC.; United States; On-site; USD 90,000 - 100,000; Full time

Benefits offered by this job

Health, dental, vision

401K

Bonus based on performance

Paid vacation (3 weeks)

Job summary

The Danish Brewery Group seeks a Senior National Private Label and CSD Manager to lead sales for all RU brands in the US, with emphasis on private label and soft drinks. Based on the East Coast preference, the role requires developing distributor partnerships, building strategic plans, and driving revenue growth across retail channels.

You will manage presentations, forecasts, and trade marketing programs, working with cross-functional teams to meet KPIs and expand market presence in a dynamic

Qualifications

• At least 6 years of sales and/or brand management experience in FMCG/beverage industry.
• Extensive knowledge of consumer sales, retail trade and marketing in beverages.
• Current relationships with top national/regional customers and distributors.
• Experience forecasting, using syndicated data (SPINS), POS and inventory reports.

Responsibilities

• Own new business development for assigned brands across the United States.
• Maintain and qualify a new-business pipeline; report activity and results to management.
• Achieve annual and quarterly sales, volume, and distribution KPIs.
• Develop and present dynamic sales presentations to key decision makers.
• Prepare annual and quarterly sales and marketing plans for the market.
• Achieve sales goals by growing distribution and executing promotions.

Skills

Sales experience

Brand management

Industry knowledge

Customer relationships

Forecasting

Negotiation

MS Office proficiency

Tools

MS Office

Job description

Senior National Private Label and CSD Manager

The Danish Brewery Group Vision, Mission & Values

The Danish Brewery Group is a subsidiary of Royal Unibrew a leading beverage provider in several markets- primarily in Northern Europe, Italy, France and in the international Markets.

We produce, market, sell and distribute quality beverages with focus on branded products within Beer, Malt beverages, Soft Drinks as well as Ciders and Long Drinks.

Our international markets comprise several established markets in the Americas region and major cities in Europe, Asia and Africa.

Vision

Royal Unibrew is an independent regional beverage player in selected markets in Europe based on strong consumer franchises and local brand portfolios, strong customer relationships, and by being a key player in its segments and growing share and/or value, and by bolt-on and platform acquisitions, and delivering competitive returns on comparable geographies to our shareholders.

Mission

We will meet our consumers’ and customers’ demands for quality beverages focusing on branded products primarily within beer, malt beverages and soft drinks.

The VALUES of Royal Unibrew

We have six values in our company. They form our mutual foundation and act as daily guidance for our behavior. The values and follow-up on their compliance are evaluated once a year - partly in an overall satisfaction survey and partly in individually appraisal interviews.

Our values are:

• Honest and Open

Job Description

Job Title: National Sales Manager

The main product focuses on ALL RU Brands with primary responsibility to soft drinks (Brands Lorina and Fonti Di Crodo), Ginger Beer, with secondary support on Private Label products, and Malt.

Lorina is a premium Artisanal French Soda company. Founded in 1895, the original formula has been unchanged for 120 years and to this day, every product is made with real sugar and spring water from Les Vosges as the primary ingredient. French quality is the motto.

Crodo is a little town in the Italian Alps well known for its wine yards and natural springs. The company was founded in 1931 and developed in 1940 Lemon sodas made using the natural spring water of Crodo, real fruits pulp and only Italian fruits. It is today the #1 lemonade in Italy.

Location: United States (Preferably East Coast)

Reports to: Marshall Mears – Senior National Private Label and CSD Manager

Our National Sales Manager is responsible for managing and growing sales to our retail partners within current distributors and developing new retail opportunities and distributor partners. The manager is involved in all aspects of the sales cycle: developing presentations, ensuring sell-in, activation of specific promotional programs, ensuring sell-out and meeting distribution goals.

Responsibilities:

• Own new business development for assigned brands, including identifying, prospecting, developing, and converting new retail accounts and distributor opportunities throughout the United States.
• Maintain an active and qualified new-business pipeline and provide regular reporting to management on sales activity, opportunities, progress, next steps, expected timing, and results.
• Achieve annual and periodic performance objectives established by management, which may include sales volume, net revenue, profitability, new account development, distribution growth, pipeline development, promotional execution, forecasting accuracy, and other applicable sales KPIs.
• Develop and present dynamic, conceptual sales presentations and proposals (both verbal and written) to key decision makers.
• Prepare annual and quarterly sales and marketing business plans for the market.
• Achieve sales volume and profit goals by growing distribution, increasing ad and display activity, and executing sales programs.
• Develop and maintain relationships with buyers and key decision makers providing presentations, education and support where needed.
• Ensure full alignment with partners on all incentives and marketing plans to ensure all stakeholders are properly motivated/incentivized to meet KPI's resulting in volume growth, ultimately set goals and objectives.
• Analyze and interpret internal and syndicated data, providing solutions to attain sales, rotations and distribution goals.
• Conduct effective meetings with retailers and wholesalers’ sales managers, providing and tracking actionable follow-ups.
• Prepare monthly volume, NR and PC estimates, sales forecast, and market progress report on a timely basis.
• Working with various broker contacts to identify other opportunities for development and growth of the brands in the US.
• Stay abreast of market trends and competition by regularly surveying accounts and reviewing market data.

Key requirements & Attributes

• At least 6 years of sales and/or brand management experience, in the FMCG industry and conventional grocery channel.
• Extensive knowledge of consumer sales, retail trade and marketing in the beverage industry.Preferably with soft drinks, energy drinks, and malt.
• Current relationship with top 20 national/regional customers
• UNFI, Kehe, and Lipari SRM level relationships and experience
• Proven track record in handling distribution partners as well as premium products.
• Experience with forecasting, Syndicated data (i.e.: SPINS), POS and Inventory reports
• Financial understanding and knowledge. (Budget Management, P&L, Profit contribution, EBITDA)
• Mut be proficient in MS Office Suite (Outlook, Excel, Power Point, and Word)
• Well-developed influence and sales-negotiation skills, persistent and persuasive
• Entrepreneurial mindset, action and results oriented.
• Able to work independently while being a team player.
• Strong customer service, interpersonal and communication skills (both written and oral)
• Ability to travel (approximately 50%) within all the U.S. and some international.
• Attend trade shows as needed.
• Must have valid driver’s license.

Compensation and Benefits:

• The targeted base salary range is between $90k – $100k.
• Location, confirmed job-related skills, and experience will be considered in setting actual starting salary.
• Bonus based on performance and eligibility; target payout is 15% of annual salary paid out annually.
• 3 weeks paid vacation. Paid time off subject to eligibility, including parental leave, vacation, sick, and bereavement.
• In addition to salary, the benefits package includes health, dental, vision care offered to employee and 401K.