Brand Development Manager- Beer

Southern Glazer's Beverage Company of MA and RI; Norton (MA); On-site; USD 60,000 - 75,000; Full time

Benefits offered by this job

Harvard Pilgrim Medical insurance

Guardian Dental insurance

VSP vision insurance

Paid Time Off

Paid Holidays

Long Term Disability

Life Insurance

Tuition for WSET and Cicerone

Job summary

Southern Glazer’s Beverage Company of Massachusetts and Rhode Island is seeking a Brand Development Manager for the MA territory. The role drives beer sales and brand awareness through field leadership, program execution, and strong account management across On- and Off-P premise channels.

You’ll build relationships, lead education and promotions, and deliver measurable results while traveling as needed and meeting flexible hours requirements.

Qualifications

• Bachelor’s Degree or an equivalent combination of education and experience.
• 3-5 years of industry related sales experience within distribution, hospitality or supplier community.
• Strong knowledge of beer; Cicerone or similar certifications preferred.
• Valid driver's license and ability to obtain auto liability insurance by state laws.
• Must be at least 21 years of age.

Responsibilities

• Sell to accounts in trade channels including On and Off-Premise, regional, and national customers.
• Be present in the field to drive brand success and support sales reps and managers.
• Participate in all parts of the sales process from targeting accounts to lead selling and education.
• Implement and execute programs within assigned accounts for pricing, promotions, and displays.
• Interact with field management to update programming and brand standards.
• Provide detailed tracking reports of wholesaler performance against objectives.
• Develop key account relationships that deliver measurable results.
• Coordinate and attend on-site promotional functions (beer dinners, launches, tastings).

Skills

Sales experience

Account management

Negotiation skills

Beer knowledge

MS Office / Excel

Education

Bachelor’s Degree

Equivalent combination of education and experience

Tools

Microsoft Office

Excel

CRM software

Job description

Brand Development Manager Beer - MA Territory

Company Overview:

Southern Glazer’s Beverage Company of Massachusetts and Rhode Island is part of Southern Glazer’s Wine & Spirits, the world’s pre-eminent distributor of beverage alcohol, proudly a multi-generational, family-owned company with operations in 47 states plus the District of Columbia, the Caribbean, and Canada. We offer an array of careers focused on delivering a captivating and rewarding experience. We challenge our colleagues every step of the way and provide them with tools to grow, succeed and accomplish their personal and professional goals. Together, we can deliver the highest quality service to each of our customers and put you on the career path you’ve been looking for.

Position Summary:

Responsible for achieving customer objectives, Key Performance Indicators, and targets by implementing strategies and tactics to increase sales and brand awareness in a manner that will achieve profitable long-term growth.

Essential Duties:

• Sell to accounts in trade channels including On and Off-Premise, regional, and national customers
• Is present in the field to drive brand success via leadership selling against trade channels and actively supporting the selling efforts of sales reps, and sales managers within the wholesaler markets
• Participate in all parts of the sales process including targeting appropriate accounts, lead selling, education and positioning brands for success within the account
• Implementation and execution of programs within assigned accounts to ensure product pricing, promotion, cold box standards and display activation
• Regularly interact with field management and sales representatives for updating programming and brand priorities, brand standards and best practices leading to successful execution in the market
• Provide detailed tracking reports of wholesaler performance against agreed-to supplier objectives
• Develop key account relationships that deliver measurable results
• Work with assigned teams to deliver monthly goals (work-withs, product training samples, etc.)
• Create, coordinate, and attend on-site promotional functions at established customer accounts (e.g., Beer dinners, product launches, and tastings)
• Perform other job-related duties as assigned

Education/Experience:

• Bachelor’s Degree or an equivalent combination of education and experience
• 3-5 years of industry related sales experience within the distribution, hospitality or supplier community
• Strong knowledge of beer, Cicerone or similar certifications preferred
• Valid motor vehicle operator’s license and ability to obtain and maintain auto liability insurance by State laws
• Must be at least 21 years of age

Preferred Qualifications:

• Comprehensive understanding of beer category to include style and type differentiation, package and draft sales, product/food pairing techniques, basic production, and service
• Ability to adapt and can assist a variety of internal customer groups and varying personality types
• Must have strong negotiation skills; demonstrate an entrepreneurial spirit
• Ability to create and sell innovative ideas
• Goal oriented, focused, and assertive individual who needs a little direction or supervision
• Ability to work flexible hours which include early morning evenings, and weekends
• Ability to work overnight travel as required
• Ability to participate in business meetings, company initiatives and events upon request
• Proficient at calculating retail margin and markup concepts, percentages, and reviewing comparative sales data for analysis
• Stay apprised of federal, state and local laws affecting the beverage/alcohol industry within account responsibility
• Must demonstrate intermediate to advanced level of proficiency within Microsoft Office and Excel applications

Compensation:

Southern Glazer’s offers a competitive compensation package with expected annual total earnings between $60,000 - $75,000/year including incentives. This salary range is an average range for this position. In determining a final offer, the company will evaluate a specific candidate's education, skills and experience and will make an offer appropriately.

What We Offer:

Southern Glazer’s Beverage Company provides benefits, support programs, resources and expertise to help employees live healthier and safer lives—at work, and on the road. Eligibility for the following benefits depends on employment status.

• Competitive compensation package
• Harvard Pilgrim Medical insurance
• Guardian Dental insurance
• VSP vision insurance
• Hyatt Legal Plans
• Generous Paid Time Off
• Paid Holidays
• Company paid Long Term Disability
• Company paid Life Insurance
• Confidential Employee Assistance Program
• Supplemental Insurance options
• Medicare Specialist for retirement planning
• 100% paid tuition for WSET and Cicerone certification programs

EEO Employer Statement:

Southern Glazer's Beverage Company, an Aff…? This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Southern Glazer’s Beverage Company provides competitive compensation based on estimated performance level consistent with the past relevant experience, knowledge, skills, abilities and education of employees.