National Sales Director - Industrial Packaging & Automation

FILAMATIC; Baltimore (MD); On-site; USD 80,000 - 140,000; Full time

Benefits offered by this job

Health coverage (3 plan options)

401(k) with company contribution

Paid time off & holidays

Job summary

Filamatic, a division of National Instrument, seeks a National Sales Manager in Baltimore, MD to drive profitable growth across new capital equipment and aftermarket revenue. You will own national sales performance and build a high-performing team to deliver bookings and strengthen customer partnerships in regulated markets.

Lead strategy for capital equipment, upgrades/retrofits, and aftermarket services; manage annual bookings, pipeline, and forecast; coach regional managers; oversee complex

Qualifications

• Bachelor’s degree in Business, Engineering, or a related field (or equivalent experience).
• 8+ years of B2B sales experience in capital equipment, automation, or industrial machinery.
• 4+ years of people leadership experience managing field sales teams.
• Proven success driving both new equipment and aftermarket/service revenue growth.
• Experience managing manufacturer representatives or distribution partners.
• Strong command of CRM systems, pipeline governance, and forecasting discipline.
• Willingness to travel nationally up to 50%.

Responsibilities

• Lead and execute the national sales strategy for capital equipment, upgrades/retrofits, and aftermarket services.
• Own annual bookings targets, pipeline health, and forecast accuracy across direct and indirect channels.
• Coach, develop, and hold Regional Sales Managers and Sales Engineers accountable to performance expectations.
• Lead complex, multi-stakeholder sales cycles including pricing, ROI/TCO justification, and contract negotiation.
• Grow aftermarket revenue through parts programs, service agreements, and installed-base account planning.
• Oversee customer service and commercial operations functions tied to order flow, parts, and customer escalations.
• Represent the voice of the customer internally with engineering, operations, service, and supply chain.
• Monitor competitive activity and adjust go-to-market strategy accordingly.

Education

Bachelor’s degree in Business, Engineering, or related field

Job description

Filamatic, a division of National Instrument, seeks a National Sales Manager in Baltimore, MD to drive profitable growth across new capital equipment and aftermarket revenue. You will own national sales performance and build a high-performing team to deliver bookings and strengthen customer partnerships in regulated markets.

Lead strategy for capital equipment, upgrades/retrofits, and aftermarket services; manage annual bookings, pipeline, and forecast; coach regional managers; oversee complex