National Sales Director — Frozen Category Growth Leader

ADP, Inc.; Sanford (FL); On-site; USD 180,000 - 205,000; Full time

Job summary

The Father's Table, a privately owned, national dessert manufacturer in Central Florida, seeks a Director of National Sales to drive growth and align the sales organization with strategy. You will oversee Regional Sales Managers and brokers, expanding the Frozen category with focus, resources, and targets.

Reporting to the VP of Sales & Marketing, you will translate growth priorities into actionable plans, improve forecasting, and strengthen territory management while delivering profitable,

Qualifications

• Bachelor's Degree in Business, Marketing or related field.
• 5-10 years related experience required.
• Experience managing broker relationships and external sales partners.
• Strong forecasting, pipeline management, territory planning, account development and KPIs.

Responsibilities

• Lead, manage, coach, and develop Regional Sales Managers and establish clear expectations, goals and accountability.
• Translate strategic direction into regional and customer-level sales plans.
• Lead day-to-day operations and execution of the national sales organization.
• Conduct regular reviews focused on performance, pipeline, opportunities, risks and next steps.
• Establish sales KPIs and performance expectations across the Regional Sales team.

Skills

Leadership

Forecasting

Strategic planning

Account development

Education

Bachelor's Degree in Business/Marketing

Job description

The Father's Table, a privately owned, national dessert manufacturer in Central Florida, seeks a Director of National Sales to drive growth and align the sales organization with strategy. You will oversee Regional Sales Managers and brokers, expanding the Frozen category with focus, resources, and targets.

Reporting to the VP of Sales & Marketing, you will translate growth priorities into actionable plans, improve forecasting, and strengthen territory management while delivering profitable,