Director of National Sales

ADP, Inc.; Sanford (FL); On-site; USD 180,000 - 205,000; Full time

Job summary

The Father's Table, a privately owned, national dessert manufacturer in Central Florida, seeks a Director of National Sales to drive growth and align the sales organization with strategy. You will oversee Regional Sales Managers and brokers, expanding the Frozen category with focus, resources, and targets.

Reporting to the VP of Sales & Marketing, you will translate growth priorities into actionable plans, improve forecasting, and strengthen territory management while delivering profitable,

Qualifications

• Bachelor's Degree in Business, Marketing or related field.
• 5-10 years related experience required.
• Experience managing broker relationships and external sales partners.
• Strong forecasting, pipeline management, territory planning, account development and KPIs.

Responsibilities

• Lead, manage, coach, and develop Regional Sales Managers and establish clear expectations, goals and accountability.
• Translate strategic direction into regional and customer-level sales plans.
• Lead day-to-day operations and execution of the national sales organization.
• Conduct regular reviews focused on performance, pipeline, opportunities, risks and next steps.
• Establish sales KPIs and performance expectations across the Regional Sales team.

Skills

Leadership

Forecasting

Strategic planning

Account development

Education

Bachelor's Degree in Business/Marketing

Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Director of National Sales

Management Sanford, FL, US

3 days ago Requisition ID: 1870

About Company:

The Father's Table is a privately owned, national dessert manufacturer located in Central Florida. Our company values and products have successfully made us the #1 branded cheesecake in the retail in-store bakery. Our expended offerings beyond cheesecakes include cake rolls, and school lunch items.

Our goal is to make the best quality products at the most affordable prices, while having a positive impact on our local, national and international community.

Today, our products can be found in National Retail accounts, Food Service, Wholesale Clubs, Convenience Stores and School Lunch Programs.

The Director of National Sales is responsible for leading the day-to-day execution of the company’s national sales strategy, ensuring the sales organization is aligned, accountable, and positioned to deliver profitable growth.

Reporting to the Vice President of Sales & Marketing, this role will translate the company’s strategic growth priorities into actionable sales plans across the Regional Sales team and broker network. The Director will provide leadership, coaching, structure, and accountability while strengthening forecasting, territory management, customer development, broker performance, and sales processes.

A key priority for this position will be expanding the company’s presence within the Frozen category, ensuring the Regional Sales Managers have the focus, resources, customer targets, and accountability necessary to build this area of the business.

Responsibilities

• Lead, manage, coach, and develop the Regional Sales Managers, establishing clear expectations, goals, and accountability.
• Responsible for assigned Regional Sales.
• Translate the strategic direction established by the Vice President of Sales & Marketing into regional and customer-level sales plans.
• Lead the day-to-day operations and execution of the national sales organization.
• Conduct regular individual and team sales reviews focused on performance, pipeline, customer opportunities, risks, and next steps.
• Establish sales KPIs and performance expectations across the Regional Sales team.
• Develop Regional Sales Managers through ongoing coaching, customer engagement, strategic account planning, and individual development plans.
• Create a culture of ownership and accountability focused on achieving profitable, sustainable growth.
• Lead the national sales forecasting process in partnership with the Regional Sales Managers.
• Improve forecast accuracy through consistent processes, customer intelligence, pipeline visibility, and regional accountability.
• Identify gaps to forecast and work with Regional Sales Managers to establish actionable recovery plans.
• Monitor regional and customer performance against revenue, volume, margin, distribution, and new business objectives.
• Provide the Vice President of Sales & Marketing with clear visibility into sales performance, risks, opportunities, and recommended actions.
• Evaluate territory structure, customer assignments, workload, and market potential to ensure appropriate sales coverage.
• Identify geographic or customer coverage gaps and recommend changes or additional resources when warranted.
• Evaluate the existing broker network for coverage, capabilities, performance, and potential gaps.
• Establish consistent expectations and KPIs for broker partners.
• Develop broker scorecards to measure performance, opportunity development, customer engagement, execution, and results.

New Category Expansion

• Make Frozen-category expansion a defined priority across the national sales organization.
• Partner with Regional Sales Managers to identify Frozen opportunities within existing customers as well as new business prospects.
• Establish customer targets, sales goals, pipeline expectations, and KPIs specifically for the Frozen category.
• Identify geographic, customer, channel, and product whitespace opportunities.
• Work cross-functionally with Marketing, R&D, Operations, Finance, and other departments to support Frozen-category opportunities from concept through commercialization.

Qualifications

Bachelors Degree in Business, Marketing or related field

Five to ten years related experience required

Two additional notes for the National Sales Director. Jeff approved the salary range:

• Salary $180k - $205k
• Needs to be based in Central Florida - this position is in office
• Qualifications : 5-10 experience. Bachelor's Degree.
• preferably within food manufacturing, CPG, grocery retail, private label, or a related industry.
• Experience managing broker relationships and holding external sales partners accountable to performance expectations.
• Strong understanding of forecasting, pipeline management, territory planning, account development, and sales KPIs.
• Experience working with major grocery retailers and/or national accounts is strongly preferred.
• Experience within Frozen, In-Store Bakery, or adjacent food categories preferred.

PHYSICAL DEMANDS

Determining timeframe: Never = 0 hours daily; Occasionally = 3 hours daily; Frequently = 3-6 hours daily; Constantly > 6 hours daily

• The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
• While performing the duties of this job, the employee is frequently required to stand; walk; sit; use hands to finger, handle, or feel; and talk or hear; climb stairs and/or ladders. The employee is occasionally required to reach with hands and arms; climb or balance; and stoop, kneel, crouch, or crawl. Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception, and ability to adjust focus.
• Be able to stand for at least an eight to twelve (8-12) hour period.
• Be able to lift, carry, handle and grasp at least 35 lbs (Constantly)

WORK ENVIRONMENT

• The noise level in the work environment is usually moderate to high and will include, but not be limited to, production machinery, computers, printers, telephones, and normal communication. Hearing protection will be required for all in plant activities.