National Retail Marketing Lead

Brooks Sports Inc; Seattle, Northern (WA, KY); Hybrid; USD 111,000 - 166,000; Full time

Benefits offered by this job

Product discounts

Employee recognition

Fitness discounts

Volunteer and donation benefits

Job summary

Brooks Sports Inc. is seeking a Retail Marketing Manager, National to lead the Retail Marketing strategy for select National Accounts and drive cross-functional programs that boost brand and sales. You will own end-to-end GTM planning and work with Sales and Marketing teams to deliver in-market activation.

The role requires 7+ years in retail or integrated marketing, a Marketing/Sales degree, and strong communication, collaboration, and budget management skills. Seattle-based with 4 days on-site.

Qualifications

• Bachelor’s degree in Marketing, Sales, or related field; equivalent combination of education and experience considered.
• 7+ years of experience in retail marketing or integrated marketing role.
• Proficient in Microsoft Suite (Word, PowerPoint, Excel, Outlook).
• Excellent verbal and written communication skills.
• Excellent interpersonal skills that inspire trust and collaboration.
• Keen attention to detail with the ability to see the big picture.
• Demonstration of innovation and initiative to improve products and processes.
• Willingness to travel 15% domestically.
• Passionate participation in Brooks’ sports activities a plus.

Responsibilities

• Own the execution and delivery of the Retail Marketing strategy for select National Key Accounts and support cross-account initiatives.
• Act as a key driver of National Channel strategy execution and leverage retailer insights and trends.
• Own end-to-end cross-functional tactical planning for key stories with Marketing and Sales teams.
• Partner in go-to-market strategy for National Accounts and present plans at sales meetings.
• Serve as subject matter expert for certain National Accounts and influence strategy.
• Collaborate with internal teams to scale successful programs across key accounts.

Skills

Budget management

Microsoft Office Suite

Verbal and written communication

Interpersonal skills

Attention to detail

Innovation and initiative

Travel 15% willingness

Education

Bachelor’s degree in Marketing, Sales, or related field

Tools

Microsoft Office Suite

Job description

Brooks Sports Inc. is seeking a Retail Marketing Manager, National to lead the Retail Marketing strategy for select National Accounts and drive cross-functional programs that boost brand and sales. You will own end-to-end GTM planning and work with Sales and Marketing teams to deliver in-market activation.

The role requires 7+ years in retail or integrated marketing, a Marketing/Sales degree, and strong communication, collaboration, and budget management skills. Seattle-based with 4 days on-site.