National Media Strategy Lead

AMOREPACIFIC; New York (NY); On-site; USD 120,000 - 140,000; Full time

Job summary

AMOREPACIFIC is seeking a Senior Manager, National Media to lead the planning, execution, optimization, and innovation of national paid media programs across key digital channels. You will serve as the primary lead across agency, platform, and internal stakeholders to deliver best-in-class media performance aligned to brand and business objectives.

The role emphasizes strong analytical capabilities, emerging media trends, and consumer behavior, with responsibilities spanning strategy

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 6-8+ years of paid media, digital marketing, or performance marketing experience.
• Experience managing agency partners and cross-functional stakeholders.
• Deep expertise across paid social platforms including Meta and TikTok.

Responsibilities

• Develop and execute national paid media strategies aligned with brand priorities and business goals.
• Lead media strategy and go-to-market planning for key launches with measurement plans.
• Maintain agency and platform relationships to optimize campaigns and drive performance.
• Own asset briefing, creative testing roadmaps, and content optimization.
• Monitor performance and lead weekly optimization reviews with agency partners.

Skills

Paid media strategy

Agency management

Cross-functional leadership

Digital analytics

Platform expertise

Education

Bachelor's degree

Job description

AMOREPACIFIC is seeking a Senior Manager, National Media to lead the planning, execution, optimization, and innovation of national paid media programs across key digital channels. You will serve as the primary lead across agency, platform, and internal stakeholders to deliver best-in-class media performance aligned to brand and business objectives.

The role emphasizes strong analytical capabilities, emerging media trends, and consumer behavior, with responsibilities spanning strategy